Build Your Marketing Leadership Influence

I’m a marketing leader with over 20 years of experience driving global brand growth at Amazon, Apple, and Microsoft. I’ve launched products that reached millions of customers, from Xbox Live and Amazon Music Unlimited to the IMDb app and Kindle.

At Amazon, I scaled my career growth, including serving as a Bar Raiser, helping shape global campaigns, lead go-to-market strategy, and mentored many marketers. My work has delivered measurable impact - from reducing customer acquisition costs by over 50% to building new marketing channels that added millions of users worldwide.

Before Amazon, I led European marketing for Apple’s App Store and Xbox Live, growing both into multi-million-user ecosystems through bold, creative, and data-driven storytelling.

Now, through my new practice Next Gen Markete, I’m sharing the lessons, frameworks, and habits that helped me make the leap from executor to leader. My goal is to help ambitious marketers accelerate their own growth, build influence with executives, and lead marketing that truly moves the business forward