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Free Lesson

How brevity wins in the era of overload

30 min
Jul 30, 2025 12:30 PM
Virtual (Zoom)

In this video

What you'll learn

Stand out by saying less

Your audience is distracted and has no time. Use brevity to capture their attention against the odds.

Get buy-in on your ideas

A simple method to communicate your ideas clearly, using fewer, sharper words.

Why we overexplain and oversell

Verbosity is cheap and feels like competence. Understand the reasons why so you never fall into its trap again.

Why this topic matters

AI provides you with volume and infinite content. Just like everyone else. This isn't an edge, it's a hindrance. Conveying your ideas, your work, and yourself in the fewest and most exact words possible is what creates influence in today's world. Brevity isn’t just a communication style; it's a judgment call that your customers and collaborators will gladly pay a premium for.

You'll learn from

Ian Wharton

Ian Wharton

Apple Design Award winner, author and tech founder. 20+ years of innovation.

Over 2,000 alumni from teams including

BBC
Accenture
Google
Gymshark
eBay Inc.
See all products from Ian Wharton