Scandiz Academy

What AI Can (Really) Do for Your Content Workflow

CareerFoundry

Quantium

UnternehmerTUM GmbH

Ilona Lazoryshyna

AI Engineer & Educator focused on LLMs, prompt engineering & RAG

Learn how AI tools can boost productivity, creativity, and consistency in content workflows.

Explore What AI Can Do for Content Creation

Watch a quick walkthrough of how ChatGPT or another tool helps turn ideas into ready-to-use content.

See a Real Example of AI in Action

Discover the tools, structure, and goals of the full training – and how to put them into practice in your work.

Understand What You’ll Learn in the Full Course

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

June 2026

AI Professor, Practitioner, and Pioneer 

Intel

Microsoft

Lisa Peyton

AI Professor, Practitioner, and Pioneer | Former Intel

May 2026

The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately. Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.By the end of this course, you'll possess the skills to:• Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact6 Advanced AI for Content Marketing Bonus Sessions IncludedReady to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

 Use AI Across Your Entire Content Strategy, From Research to Results

Understand the Role of AI in Strategic Content Marketing

Learn How to Use AI tools for Market Research and Analysis

Develop Detailed Target Audience Profiles Using AI

Create Data-driven Content Marketing Strategies with AI

Go further with 6 advanced sessions on agents, automation, and lead gen

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

The AI frameworks, workflows, and rights knowledge that studios and networks expect — turning you into the professional they want to hire.

Cohort 1

AI Consultant: Major Studios, Streamers

Netflix

Warner Bros. Discovery

Amazon MGM Studios

Paramount+

NBCUniversal

David Lerech

20+ year media executive, now advises studios, streamers, production companies

Cohort 2

AI-generated content is already airing on Netflix, WBD and Amazon Prime. Professional campaigns from Coca-Cola and BMW are using AI video. Major media companies are hiring AI teams. This isn't coming — it's here. And almost nobody in the industry knows how to do it at a professional standard.The gap between "impressive on social media" and "production-ready" is where careers are being made right now. Professionals who understand quality benchmarks, rights frameworks, and studio-grade workflows are the most hireable people in the industry. That combination barely exists yet.This 4-week, hands-on course teaches you the professional frameworks and critical knowledge that separate hireable AI-skilled professionals from everyone else. Led by one of the entertainment industry's leading AI advisors — who works with senior leaders at Netflix, Amazon MGM, Warner Bros. Discovery, and dozens of major studios — you'll learn the same approaches he applies when advising these organizations.No prior AI experience required. You'll leave with professional-grade portfolio pieces, a practical rights assessment framework, and the most in-demand skillset in the creative industries today.

Professional AI skills that advance careers and get you hired in entertainment

Produce professional-grade AI content

Use AI as a creative partner for research, development, production

Work confidently with AI tools in use at major studios and production companies

Identify the differences between "cool-looking AI" and what is production ready

Position yourself as an AI-professional, one of the most hireable profiles now

You'll need access to advanced AI models for hands-on exercises. ChatGPT Plus ($20/mo) recommended; Claude Pro or Gemini Advanced also work.

Paid ChatGPT Plus or equivalent LLM subscription

Used in Weeks 2-3 for professional AI image generation. Approx $25 USD /mo. You can cancel after the course ends.

Freepik (Premium) subscription (1 month minimum)

Working media professionals ready to add AI to their skillset. You might be new to AI but need professional-grade skills, not hobbyist tips.

<h3>Independent filmmakers, writers and creators who want work that attracts studios, financing, distribution, or professional partners.</h3>

<h3>Emerging creatives who want to get hired. You know AI skills are essential, but tutorials online don't teach you what professionals need.</h3>

Learn the basics of how AI works and set up your own personal AI System, with a digital twin and tools to automate your workflow.

6x Founder. Builder. AI implementer.

Anthony Franco

Built & Sold 6 Tech Companies | Author AI First Principles and the WISER Method

Every professional has access to ChatGPT, Claude, Gemini. But access isn't advantage.The professionals who will thrive operate AI as a system. They build tools that compound. They create digital extensions of themselves that work continuously, not just when prompted.Right now, a small group of practitioners has made this shift. They're working with AI systems that remember, maintain context, and automate entire workflows. While others type prompts into ChatGPT, they've built personal AI operations that multiply their output.This course closes that gap in two sessions.You won't learn prompting techniques. You'll build a working AI system, trained in your voice, solving your actual workflows during the live sessions. Not someday. Now.By the end of this course, you'll wonder how you ever worked without it.

The Gap Between AI Users & Operators Defines Careers. Close it in 2 Sessions.

Understand How AI Works Under the Hood—Not Just How to Prompt It

Build a Personal Digital Twin That Thinks, Writes, and Works in Your Voice

Create Custom Tools and Production Workflows You Use the Day After Class

Learn from a Cohort of Practitioners Solving the Same Problems You Are

Leaders and managers who want to leverage AI for themselves before rolling it out to their teams. Lead by example, not mandate.

Practitioners who want personal AI systems that extend their output. Analysts, marketers, strategists, project managers, consultants.

Entrepreneurs and founders who wear every hat and need to scale themselves before they can scale their business.

Build the workflow that will define how designers work in the next era

Visual Designer,  Educator & AI expert

Maxime Rabot

Visual Designer, Design System Expert, Educator & AI passionate

Cohort

Walk in using AI occasionally, unsure what's hype and what's useful. Walk out with a working AI-augmented design process — yours to keep, refine, and use Monday morning.In one day.200+ designers across cohorts of the Design in the Age of AI program have built their own AI-augmented workflows with us.We took the highest-impact sessions from the program and built a standalone, hands-on workshop around them.We guide you step by step through the design process — from prompting and tool selection to research, exploration, systems work, and handoff — with AI folded in where it actually helps and left out where it doesn't.<h3>What you need</h3>You don't need to be an AI expert or a power user. You need:<ul><li>A laptop</li><li>A current or recent design project you can rebuild a piece of</li><li>A Claude account (free tier works; Pro recommended)</li><li>Figma</li><li>A willingness to question how you've been working</li></ul>

You don't need to be an AI expert or a power user. 

What you need

You keep meaning to "get into AI" and never do. One focused day, a real workflow, and a setup you'll actually use Monday.

You've tried AI for design and been underwhelmed. The problem isn't the tool — it's how you're using it. We'll fix that.

You don't want to lose your edge. Learn to use AI as an amplifier for your craft instead of a shortcut that erodes it.

What AI Can (Really) Do for Your Content Workflow

What you'll learn

Why this topic matters

You'll learn from

Ilona Lazoryshyna