Free Lesson
Qualify Deals Better and Convert Sales Faster
30 min
Oct 16, 2025 5:00 PM
Virtual (Zoom)
In this video
What you'll learn
Qualify Rigorously
Use the ORD framework to help your prospects understand Impact of inaction, identify Champion and Decision Process.
Asking the Right Questions
Learn how to structure questions. Your first job is to help them understand the real problem you need to solve together.
Co-create next steps with your clients
Summarise key takeaways and propose next steps that create momentum and align all stakeholders.
Why this topic matters
One of the top challenges in b2b sales is stalled deals. Often, the root cause traces back to an ineffective QUALIFICATION process. A weak discovery call fails to create urgency, doesn't uncover compelling reasons to change, and leaves you guessing about the client's real decision drivers.Getting this right from the start is fundamental. Focus on the right prospects, stop wasting time & resources.
You'll learn from
Ren Saguil
Sales Leader @Fraxional, Built €130M+ Sales Across Tech Giants
Previously at
