Tabitha Creighton

AI Took Your Job. Not Your Expertise.

Microsoft

Scotiabank

Tab Creighton

Translating AI into career advantage for leaders and operators.

Most people won’t realize how their role has changed until they’re already behind.

The Real Story Behind AI Layoffs.

Every role has executable work (AI can do this) and contextual work (it can't). You'll learn to tell them apart — fast.

Two Kinds of Work. One Gets Automated.

You'll list every major responsibility from your role and sort it honestly. Most lands where you'd expect. Some won't.

Sort Your Own Career — Live

Learn the framework of how to make yourself an essential.part of an AI-first workplace.

Your Superpowers

This is Lesson 1 of Week1. You'll leave knowing exactly what comes next - and whether the full cohort is right for you.

What the Full Course Does With This

How to build a system that handles the work you shouldn't be doing and sharpens the work only you can do.

Cohort 3

Head of Product | AI for non-tech users

Scale AI

TikTok

Booking.com

DeepL

Zalando

Myles Sutholt

Head of Product who uses the system he teaches every day with his team.

Cohort 2

Cohort 4

You already use AI. You probably think it is going well.When researchers measured experienced professionals using AI on real tasks, they were 19% slower. They believed they were 20% faster. (METR, 2025)"I thought I was already using AI well. Turns out I was just using it often." — Wole, Product DesignerThe gap is not your skills. It is what AI knows about your work before you start. Your projects, priorities, stakeholders, what "good" looks like. Without that, every session starts from zero.This course builds two things. First: a system that handles the recurring work and frees up roughly half a day a week. Second: AI advisors modeled on your real stakeholders that challenge your documents, prepare you for meetings, and catch what you missed."A system I use every single day. One that has increased the quality of my work immensely." — Renata, Product OwnerLimited to 20 students. Personal feedback on every submission.

Stop doing work your AI should do. Delegate, systematize, and scale yourself.

Your AI Already Knows Your Work

Automate the Work That Drains Your Week

AI Advisors That Challenge Your Thinking

Output That Is Visibly Better

A System That Compounds

No Coding Required

You already use ChatGPT, Claude, or similar tools regularly. Not just tried once. You have AI habits you want to build on.

Use AI (like ChatGPT or Cursor) regularly (not just tried once)

You need to install tools like Claude Code or Cursor. Some company laptops block this. If you are unsure, check with your IT team.

Can install software 

You will see code you did not write. AI writes it. You describe what you want in plain English. We walk you through every step.

Willing to try things that feel unfamiliar at first

You get decent output but re-explain context every session. You want AI that knows your work and challenges your thinking.

PMs, designers, engineers, data professionals. The title matters less than the work: multiple projects, documents, decisions across teams.

You want to walk into meetings having already stress-tested your arguments. You want documents that survive the first round of review.

3-hour workshop about creating a career value proposition that AI can't replace

Workshop Lead: Netflix, Google, LinkedIn

Google

Netflix

LinkedIn

Paul Bryan

Product team leadership training at Netflix, Google, Meta, Linkedin, Booking.com in EU, USA, Asia

Cohort 1

How will you stay employed and increase your career relevance as AI automates more and work tasks? This is the dilemma facing everyone who is paying attention to the AI hyperscaler layoffs of highly skilled staff members, despite very strong financial results. This is very unusual behavior. It's a signal that things will be changing ahead for all of us. What's your strategy for facing these changes? As curator of the global STRAT conference since 2013, I have had the opportunity to talk with dozens of really smart people who are in core leadership roles at AI hyperscalers. I've developed a two-pronged strategy for career resilience and sovereignty. Strategy One is to own the means of AI production: Become the cross-functional orchestrator of AI workflows inside your company. I.e. become the automator, instead of the automated (replaced). My other Maven course teaches this AI-savvy career adaptation.Strategy Two is to develop a personal value proposition that is uniquely yours, and use AI to monetize and operationalize your unique offering. This is something the model can't replace, because AI models have never lived, and have never been you.This course teaches Strategy Two.

Individual contributors in tech who see AI absorbing more of their tasks in the future, and want a practical method for career sovereignty

Senior and mid-career professionals who built a career stack the world is now automating, and need a structured way to develop career agency

AI-savvy builders who realize all job tasks that can be automated will be automated, and want a rational, structured, highly adaptive plan B

Learn the basics of how AI works and set up your own personal AI System, with a digital twin and tools to automate your workflow.

6x Founder. Builder. AI implementer.

Anthony Franco

Built & Sold 6 Tech Companies | Author AI First Principles and the WISER Method

Every professional has access to ChatGPT, Claude, Gemini. But access isn't advantage.The professionals who will thrive operate AI as a system. They build tools that compound. They create digital extensions of themselves that work continuously, not just when prompted.Right now, a small group of practitioners has made this shift. They're working with AI systems that remember, maintain context, and automate entire workflows. While others type prompts into ChatGPT, they've built personal AI operations that multiply their output.This course closes that gap in two sessions.You won't learn prompting techniques. You'll build a working AI system, trained in your voice, solving your actual workflows during the live sessions. Not someday. Now.By the end of this course, you'll wonder how you ever worked without it.

The Gap Between AI Users & Operators Defines Careers. Close it in 2 Sessions.

Understand How AI Works Under the Hood—Not Just How to Prompt It

Build a Personal Digital Twin That Thinks, Writes, and Works in Your Voice

Create Custom Tools and Production Workflows You Use the Day After Class

Learn from a Cohort of Practitioners Solving the Same Problems You Are

Leaders and managers who want to leverage AI for themselves before rolling it out to their teams. Lead by example, not mandate.

Practitioners who want personal AI systems that extend their output. Analysts, marketers, strategists, project managers, consultants.

Entrepreneurs and founders who wear every hat and need to scale themselves before they can scale their business.

Learn enough about AI to elevate your role, lead adoption on your team & become indispensable. As work itself changes, make AI work for you.

Bringing advanced AI to business leaders

Aura

TRM Labs

Nike

Sony

Neiman Marcus

Jay Wolff

CxO: Finsweet, Two Bit (BFeld), Odopod (nurun), Big Hand (RRRR), BHAP (JFairfax)

This cohort meets Mondays, 11am PST. Look for other cohorts to accommodate different time zones.

Cohort 12: JULY MON PacRim

We all feel left behind—especially leaders, managers &amp; busy execs. AI is moving so fast, it's overwhelming; even paralyzing. To catch up, it's hard to know where to begin. You're an expert at your business—which takes all of your time and focus. You need a direct line to AI Fluency, no matter what AI tool you or your enterprise have chosen. A few attempts each week, plus a few webinars, won't change how your work actually gets done. The "promise of 10x" will stay on the other side, somewhere, while the executives who've figured it out already are directing AI with real impact. You need down-to-earth, tool-agnostic skills &amp; insights, made for business, to catch you up—now, not later. This is our Week 1.THIS COURSE puts you in an AI-capable seat everywhere it's required—with your team, your board &amp; investors, your customers. This course will give you a professional foundation &amp; defensible point of view. The question isn't whether AI is changing your role. It's whether you'll lead the change or be impacted by it.True AI adoption takes work—practice, thought, and effort. But what looks like a race is really a migration, and there is absolutely no need for you to be last.

Build real AI fluency—Pro-level use of AI at work 

Confront the inevitable impact of AI at work—before your competition

Register what makes work "AI-ready"

Map what's required to shift work from your role to AI

Catch up to the 5% who put AI to work at a level that actually matters

Get ahead of 'just delegating' as AI scales

Executives: Your plate is already full—you are needed in many conversations about AI and need the vocab &amp; context to weigh in confidently.

Owners &amp; operators who run everything: You need to leverage AI asap, without having to become the tech or IT department yourself.

Team leads whose teams use AI without standards or direction—you want to support growth, but need to turn AI activity into real AI adoption.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Broad professional audience — content relevant across many roles and functions.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Leading organizational AI adoption — change management, strategy, and building AI-ready teams.

AI Took Your Job. Not Your Expertise.

What you'll learn

Why this topic matters

You'll learn from

Tab Creighton