Free Lesson
Connecting B2B Products to Revenue
30 min
May 17, 2024 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
Understanding B2B KPIs
Align on the fundamentals of a B2B SaaS business from an exec lens
Mapping North Star Metrics
Learn how product & go-to-market metrics connect to business KPIs
Laddering Up to Revenue
Map investments to revenue generation / preservation / sustainability
Why this topic matters
Understanding how R&D and GTM work actually impacts business outcomes is a critical dimension to being a PM/Growth leader. Once you've mastered connecting metrics to KPIs, you will be better positioned to make investment / divestment decisions. Lastly, being able to tell an impact story is the essence of crafting powerful product narratives, which is a must-have skill for any business leader.
You'll learn from
Ibrahim Bashir
VP of Product @ Amplitude
LEARNINGS FROM
