Michael Margolis

Find your ideal customer and unique value prop

Google

Walmart

Electronic Arts

UX Research Partner at GV (Google Ventures). Author of Learn More Faster. Contributor to Sprint. Formerly Google, Walmart.com, and EA.

Learn a practical formula for learning more faster: 5 customer interviews with 3 prototypes in 1 day.

Accelerate your customer and product discovery

Define the detailed characteristics that distinguish your bullseye customer.

Identify the specific customer segment to target first

Improve time-to-insight, drive team alignment, and boost momentum.

Make customer research a team sport.

Talk to customers. Test assumptions. Build with conviction.

Fractional CPO | x-Oracle, Autodesk

Oracle

Autodesk

Stanford University

National Peace Corps Association

Arup

Moiz Kapadia

Fractional Head of Product | ex-Oracle, Autodesk, Stanford alum

Cohort 4

Cohort 5

Most PMs are stuck shipping a roadmap they don't own. It's reactive, based on Sales or Engineering requests, rather than proactive based on customer needs.You can't build the product that defines your career if you don't own the roadmap.The PMs who shipped great products didn't do it by magic.They ran customer discovery sprints to build their case, de-risked the product and launched with conviction.There are many great books on customer discovery out there.But reading about it isn't enough. You need a repeatable process that you can practice, tailor and make it your own. This course teaches you a structured, AI-Powered Discovery process using Claude — applied to whatever you're building right now.Over 3 weeks of live lessons + ongoing office hours:Learn discovery fundamentals and set up your Claude Skills workflowRun a sprint to interview customers about your product idea, using your Agent.Finally, we'll make sense of your interviews together. By the end you'll know: Build or Pivot?

Bring your product idea. In 3 weeks, you'll know if it belongs on your roadmap.

Master Fundamental Discovery Skills

Build Claude Skills to run discovery end to end

Present your roadmap to your leadership with conviction

You will be interviewing Customers in the course. This is a critical skill in Discovery, not to be outsourced to AI.

Must be able to schedule at least 1 Customer Conversation

Product Managers at a company without a structured discovery practice

Founders who need validation before investing time and money in product development.

UX Researchers who are overloaded with discovery work and are looking for a system to speed up their workflows

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 1

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

You’ll pitch with clarity, stop guessing what investors want—and start running a repeatable pitch system that raises more and dilutes less.

Global Startup Advisor (250+ Startups)

Techstars

OpenAI

Foodics

VC Lab

The Wharton School

Omar Aloyoun

Award-winning venture builder helping founders raise more and dilute less

BONUS: Every student gets:• Investor Persona Report (valued at $1200) • 5 aligned investor targets (5 curated round-relevant investors) (valued at $1250) • Custom Pitch Report (within 2 weeks) for every participant (valued at $2500) Most founders don’t lose funding because the product is weak. They lose because the pitch breaks—wrong stage, wrong proof, wrong audience, and fragile answersThe bar is rising. Investors are faster, stricter, and more comparison-driven than ever. In an AI-heavy market, decks look the same—so clarity, defensibility, and audience-fit separate “interesting” from “let’s move forward"In this cohort, you’ll engineer a pitch that holds up in real rooms:• Build stage-specific decks (idea, pre-seed, seed, A+) with the right slides + proof• Run Pitch-Audience Fit: tailor your story for investors vs board vs customers• Defend your valuation narrative with leverage, milestones, and clean “why now”• Handle pressure with a Q&amp;A control system for objections and red flags (kill founder imposter syndrome)• Stress-test your business model to spot pivot signals before investors doAll sessions are live, Q&amp;A-driven—designed to work at scale, without promising a “ready pitch”

Raise with confidence: Build a pitch that survives Q&A and earns your valuation

Build a stage-specific deck investors expect (idea → Series B+)

Clarify your North Star + “why now” story in 1 page

Translate market + traction into investor-grade evidence

Use valuation levers to raise more and dilute less

Handle objections & Q&A without losing control

Adapt your pitch for investors, boards, customers & partners

Pre-seed founders (idea→MVP) who need a stage-right deck, crisp story, and a defensible valuation narrative.

Seed/Series A+ founders tightening traction + metrics, strengthening positioning, and learning to defend the story under investor pressure.

Execs/BD/product leaders pitching to boards/partners/customers who want Pitch-Audience Fit and a story that wins decisions.

Bad Learning Design Is Costing You Customers — Here's the Science Behind It

Learning Scientist | L&D Strategist

Vanorsdale Learning Lab

Great Game of Business

Docebo

National Alliance on Mental Illness Florida

English Like a Native

Dr. Christie Vanorsdale, Ed.D, Ms.Ed.

Researcher. Practitioner. 15 years translating learning science into results

You've updated the onboarding. Rebuilt the knowledge base. Added walkthrough videos, help articles, live training sessions. Your customers still aren't adopting the product the way you need them to.The instinct is to fix the content. More of it. Make it Better, or Shorter. More visual. But, the problem isn't the content.It's that content was never designed to produce learning in the first place.Human beings don't retain complex knowledge because they watched a video or completed a walkthrough. Retention requires intentional sequencing, cognitive scaffolding, and an architecture that reduces friction rather than creates it. Most customer onboarding violates every one of those principles — not because the people who built it weren't smart, but because they were never taught what learning science actually says about how knowledge transfers.This workshop gives founders and leaders the diagnostic framework to identify exactly where their customer education breaks down — and the research-backed principles to fix it. You'll leave with a clear line of sight between learning architecture and the revenue outcomes you actually care about: adoption, retention, and renewal.

Learn the science behind knowledge transfer and leave with a diagnostic framework that connects learning architecture to business outcomes.

Understand why customers aren't retaining your product using learning science

Pinpoint exactly where your customer onboarding breaks down

Apply three evidence-based principles to improve product adoption

Connect learning design decisions to churn, adoption, and renewal.

The Scaling Founder Complex product. Customers churn before reaching value. Onboarding feels broken but there's no framework to diagnose why

The Customer Success Leader Owns onboarding and renewals. Content exists but adoption is flat. Needs a framework and internal buy-in.

The L&amp;D Manager Fixing customer education with no infrastructure or alignment. Knows training theory. Missing the revenue impact language

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Designers who craft user experiences, interfaces, and visual design.

Startup founders building new businesses, from MVP to scale.

User researchers conducting interviews, usability studies, and customer research to inform product decisions.

Identifying opportunities and validating what to build through customer research, experimentation, and prioritization.

Finding and validating product-market fit — identifying underserved markets, testing hypotheses, and iterating to fit.

Find your ideal customer and unique value prop

What you'll learn

Why this topic matters

You'll learn from

Michael Margolis