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Free Lesson
How to be a 10x AI Content Engineer
45 min
Mar 4, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Set up your TOV and brand voice infrastructure
Build the living documents that keep every piece of content on-brand — even when five different people are writing it.
Create a content system that runs without you
Design the repeatable workflows, checklists, and agent handoffs that turn one interview into a full month of assets.
Go from reactive producer to systems architect
Stop creating content ad hoc. Learn the frameworks to engineer a content operation and watch one get built live.
Why this topic matters
Most B2B teams waste founder expertise on one-off posts that disappear in 48 hours. I'll show you how to systemize it: one interview becomes 10+ assets, distributed weekly with AI acceleration but human judgment. You'll see working agent setups, QC gates that preserve voice, and measurement frameworks that tie LinkedIn activity to closed deals—the exact system my clients use.
You'll learn from
Will Leatherman
Founder at Catalyst Content, building AI content engines for B2B GTM teams.