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Free Lesson

Craft a Successful Counteroffer (in Salary Negotiations)

45 min
Jan 7, 2026 6:00 PM
Virtual (Zoom)

In this video

What you'll learn

Break Down Three Real Counteroffers

Analyze the strategy, framing, and outcomes behind three successful tech negotiations — across seniority levels and geos

Apply the Valued Methodology

Learn practical tactics like the “excitement sandwich,” 30-60-90 planning, and how to reframe tricky questions

Avoid Costly Negotiation Mistakes

Understand what commonly goes wrong in counteroffers — and how to approach the conversation with confidence and clarity

Why this topic matters

You only negotiate a job offer every few years — but recruiters do it every week. That imbalance costs talented people tens of thousands of dollars (or more) without them even realizing it. We'll break down 3 real counteroffers that led to massive compensation increases, shares the exact strategies behind them, and equips you with a toolkit you can use to advocate for yourself in your next offer.

You'll learn from

Annie Murray

Annie Murray

Head of Negotiation Coaching, Valued (previously at Microsoft, Amazon)

Colin Lernell

Colin Lernell

14-year Product Leader (Patreon, Noom, Udacity) with VP/CPO Offers

Previously at

Microsoft
Amazon
Patreon
Noom
Udacity
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