Staging environment
Free Lesson

How to Measure Your Product's Business Impact

30 min
Sep 16, 2024 7:00 PM
Virtual (Zoom)

In this video

What you'll learn

Tie your work to business impact

You will learn how to identify the most impactful opportunities using a framework called the Impact Map

Outcomes over Outputs

Lead your teams by explaining the "Why" (Outcomes) of the work instead of just the "What" (Outputs)

Grow your user empathy and customer discovery skills

Better understand users and be "outside-in" with your thinking

Why this topic matters

Product managers often get stuck focusing on "what are we building and when will it be ready" instead of "what will change as a result of building this?" In this workshop, you will up-level your PM career by learning to build an Impact Map to connect the work your team is doing to business impact.

You'll learn from

Jon Harmer

Jon Harmer

Startup Founder, PM @Google, Mentor, 2x exit, Techstars alum, 25+ yrs experience

Students From

Google
Microsoft
ServiceNow
Electronic Arts
McKinsey & Company
See all products from Jon Harmer