Free Lesson
How to Measure Your Product's Business Impact
30 min
Sep 16, 2024 7:00 PM
Virtual (Zoom)
In this video
What you'll learn
Tie your work to business impact
You will learn how to identify the most impactful opportunities using a framework called the Impact Map
Outcomes over Outputs
Lead your teams by explaining the "Why" (Outcomes) of the work instead of just the "What" (Outputs)
Grow your user empathy and customer discovery skills
Better understand users and be "outside-in" with your thinking
Why this topic matters
Product managers often get stuck focusing on "what are we building and when will it be ready" instead of "what will change as a result of building this?" In this workshop, you will up-level your PM career by learning to build an Impact Map to connect the work your team is doing to business impact.
You'll learn from

Jon Harmer
Startup Founder, PM @Google, Mentor, 2x exit, Techstars alum, 25+ yrs experience
Students From
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