Free Lesson
Create Your Growth-Focused Product Position
Part of The Growth Renaissance
30 min
Mar 11, 2025 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
How positioning is the #1 decision for maximum growth
It informs every investment decision of your go-to-market strategy, sales & marketing.
How to pinpoint your highest‐growth audience
A straightforward process to identify which customer segments truly need what you offer—don’t chase the wrong crowd.
Find your competitive edge in the right market
Discover how to position your solution for your chosen segment, making it obvious why you’re the best choice.
A canvas template to guide your positioning strategy design
An actionable template to strategize the positioning for every product you market & sell.
Next steps to create magnetic messaging & sales pitch
Get clear on the next steps to build a magnetic messaging for your website & sales pitch the connect with your buyers.
Why this topic matters
If you try to serve everyone, you will end up serving no one. Too many B2B software companies waste time and budget on broad campaigns that don’t resonate with any particular group. By focusing on the right market, you’ll fast‐track your revenue path and reduce guesswork. The result is a clear target audience, a stronger competitive advantage, and magnetic messages that accelerate sales traction.
You'll learn from
Jose Bermejo
fCRO • Helped 200+ B2B Products & Services Grow
Upskilling leaders at top companies
