Carol Rossi

Need a Research Expert? When to Go Pro and When to DIY

UserTesting

Kelley Blue Book

NerdWallet

SpotHero

The Linux Foundation

Founder, Carol Rossi Consulting

Jenny Wanger

Product Consultant and Coach

Lija Hogan

Principal, Experience Research Strategy at UserTesting

We'll share considerations and frameworks to help you decide, based on available staff, decisions needed, and customers.

DIY vs Pro: When to choose each approach?

You'll learn practical tips, like predictable challenges, how AI can help, and how to get training.

What do you need to know to get started with research?

The quick answer: operations. We'll share what's the minimum setup and how to scale, without the need for perfection.

How can you make it easier for your team to do research?

Build a working AI system connected to your real PM tools - research, prototypes, evals, and automation in 4 weeks.

20 years in product. 200+ PMs coached.

Indeed

Bazaarvoice

Will Lowrey

 20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached

Founding Cohort

Cohort 2

Every PM has tried AI by now. Most stopped with chatbots.You've pasted in a PRD. Maybe you even ran a competitive analysis once. But none of it stuck. You don't have anything connected to your actual tools. It's better than before, but still clunky. The gap isn't knowledge. It's that nobody taught you how to build it - and the LinkedIn posts and tiktok videos are just one video after another of what could be. You've got to take it from reading/watching to DOING.Week 1: Run a competitive analysis in 20 minutes that used to take half a day. Build a reusable skill so the next one takes &lt;3 minutes.Week 2: Learn what evals are and why they're the skill that separates AI tinkering from AI building. Build a practice set that tells you whether any AI output is good enough to ship.Week 3: Wire Claude into your actual stack - Slack, Linear, GitHub, Google Docs. Build a clickable prototype from a PRD and test your skills on live data instead of copy-pasting.Week 4: Chain it all into a PM operating system that runs on a schedule.We start from zero. Pre-work covers the terminal, prompting, and your first skill before the first session.You don't leave with notes. You leave with a working system.

Build AI workflows connected to your real tools, tested on your real work.

Do PM research in 20 minutes that used to take half a day.

Learn to Eval AI output - not just doing a vibe-check

Connect Claude to your tools and build a working prototype

Build workflows that run on a schedule

Start from zero. No coding experience needed.

Learn by doing your actual job, not case studies.

If you believe that AI is a fad and is going away, this isn't for you. We are building for the future of product work.

This course is NOT FOR everyone

If you're in product, TPM, design, or engineering and want to bulid AI into your actual workflow, this is the right place.

This IS for Product and adjacent roles like TPM, Design, Engineering

You don't need to be perfect. You need to be willing to build, test, and iterate. That's the whole course.

Are You Ready To Try, Fail, Learn, and then Try Again?

The PM who tried AI and hit a wall. You've used some of the chats, but nothing has stuck. You need a system, not another prompt trick.

Senior PM drowning in recurring work. Same competitive updates, same briefs, same summaries every week. You need those hours back!

The Team Lead who wants to model what's next. Your team is watching. Master AI workflows yourself first, then bring the approach to your org

Build concept prototypes to drive faster decision making cycles 

Principal PM at Yelp, ⭐ 4.9 on Maven

Yelp

Google

eSpark

Codeverse

Priya Mathew Badger

Principal PM for Yelp's AI Assistant, Lenny's Community Top 25 contributor 

Learn how to build functional prototypes to drive faster feedback cycles

Cohort 1

AI prototyping is the #1 skill PMs need to learn, but most are still learning how to apply it to their product work.As a Principal PM at Yelp, I built repeatable AI prototyping workflows to explore ideas faster and drive leadership buy-in.<a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.youtube.com/watch?v=wDA6DslBeqk">See my How I AI episode with Claire Vo →</a><h2>The Program</h2>This one-day live workshop takes you from ad hoc experimentation to building prototypes that drive better and faster product decisions.Get hands-on with AI prototyping as a core discovery skill: turning rough ideas into functional prototypes and driving faster feedback cycles. You leave with a working prototype that you can use for the next idea on your roadmap or job interviews."This was a very valuable course that not only teaches the basics of prototyping that you can immediately apply, but also instills the right mindset to work with the AI tools." — LK, Staff PM at Pinterest ⭐⭐⭐⭐⭐<h2>What's included</h2><ul><li>4 hours of live instruction with repeatable workflows</li><li>Experience prototyping with multiple tools (Claude, Magic Patterns, and Google AI Studio) </li><li>20+ learning modules and custom Skills you keep for reference</li><li>Lifetime recording access</li><li>Private AI Prototyping Slack community</li><li>1 free month of Magic Patterns </li></ul>

You will leave with a prototype you can use for team alignment and user feedback

How to turn rough ideas into functional prototypes using AI tools

Get a repeatable workflow you can run for any roadmap area or interview process 

Use prototypes to drive faster internal alignment and leadership buy-in

Individual Contributor PMs looking to master how to build functional prototypes and use them to get faster feedback and alignment

Product leaders (GPM/Director/VPs) interested in leveraging AI prototyping for vision and team upskilling

Job Seeking PMs who need to learn prototyping for interviews with AI-first product companies

Become the PM executives trust — earn approval for AI products that deliver business outcomes via the Product Explorer™ Methodology.

Creator of Product Explorer™ methodology

The Home Depot

U.S. Army

Cadence

Unilever

Stanford University

Rocky - ProductLedCEO

Led the $1.3B Product P&L at Home Depot | Created Product Explorer™ | CEO & CPO


March 2026

June 2026

AI is not replacing Product Managers. It is replacing the ones who cannot think.AI Product Builder — build a product using AI tools &amp; ship fast — is no longer a differentiator.So what separates the PMs companies fight to keep from those quietly replaced?Before you become a Product Builder, you need to be a Product Explorer™ — the ability to connect every decision to a business outcome that your executive is accountable for.A Product Explorer™ is given problems to solve, not features to build. That distinction changes how execs see you.That discipline is called Product Strategy &amp; Discovery — &amp; most PMs skip it entirely, accelerating the feature factory. Garbage in, garbage out, faster.The PM who survives develops 3 skills:<ul><li>Executive skills to set product strategy and earn approval</li><li>Inventor skills to run Product Discovery &amp; find solutions worth building</li><li>Operator skills to scope, frame ROI, &amp; deliver the business outcomes</li></ul>Over four Saturdays — 15 hours direct with Rocky (~$100/hr vs. $400–600/hr for comparable exec coaching) — you develop all three through the Product Explorer™ Methodology, build your own AI opportunity, &amp; a business case judged by Rocky.Not someday. Now.

Master the Executive, Inventor & Operator skills that make C-suite fight for PMs

Executive skill: connect every product decision to a business outcome.

Executive skill: set AI Product Strategy tied to mission and outcomes.

Inventor skill: run Product Discovery to learn what is worth shipping

Operator skill: build a Business Case that earns executive approval.

All 3 skills: pitch and earn Executive Approval under real pressure.

All 3 skills: measure success by Outcomes — not features shipped.

You've shipped at least one product or feature — this course builds on that foundation, not from scratch.

Basic product management experience

You've used ChatGPT, Claude, or Gemini at work or personally — so we can skip the basics and go deeper.

Familiarity with at least one AI tool

Week 2 discovery prototyping sessions run on Claude (claude.ai — Pro plan, USD 20/month). You will need the paid plan to build and test it

Access to Claude's paid plan (USD 20/month)

PMs tired of shipping features stakeholders ask for — ready to deliver business outcomes executives actually fund

Mid to senior PMs who do solid product work but struggle to connect it to what leadership actually cares about.

Product managers feeling pressure to deliver AI results but unsure how to make it count at a business level

Gain the skills to think strategically, lead confidently, and transform from task‑focused PM to an impactful, outcome‑driven product leader.

Director of AI 

Pepsi

Intel

Swarovski

Jukin Media

Dalibor Jovic

Developer‑turned‑AI director with 20 years and 200+ shipped software projects.

Leadership & Product Excellence Coach

Schlumberger

Odfjell

Tryg

TV 2

Hussam Ahmad

Product leader focused on strategy, execution, and human‑centric leadership

May 26

June 26

AI is no longer optional in product work.Stakeholders ask for AI features.Executives talk about “AI strategy.”Customers expect smarter products.And PMs are stuck in the middle, expected to lead AI decisions without clear guidance, shared language, or proven patterns.Many PMs are asking:<ul><li>Where does AI actually create value?</li><li>How do I avoid chasing AI hype or shipping gimmicks?</li><li>How do I design AI features users trust?</li><li>How do I turn vague AI ideas into real roadmaps?</li></ul>AI features will ship—with or without you having clarity.What PMs Must Know About AI exists to answer those questions, practically, clearly. It is not a technical AI course. It is a product leadership course for the AI era, focused on the decisions PMs are now responsible for:<ul><li>Identifying high‑impact AI opportunities</li><li>Designing AI user experiences that work in the real world</li><li>Making confident trade‑offs when AI is uncertain</li><li>Translating AI ideas into roadmaps, outcomes, and OKRs</li><li>Leading AI discussions without hype or fear</li></ul>You’ll use a simple model called ALPHA™ (explained later) to learn how to think and act like an AI‑ready product leaderThis course is built directly from the questions PMs asked in our most popular Lightning Lessons.

Stop guessing where AI belongs in your product.

Lead AI‑shaped Product Work End‑to‑End

Turn vague “AI strategy” into decisions your team can act on

Make Customer‑Driven (AI‑Savvy) Decisions

Become an AI‑Ready Product Leader

and feel some pressure to “have a plan” for AI—even if that plan is unclear right now.

You should already work on a digital product (B2B or B2C) 

You want an intro to AI/ML or hands‑on coding, don’t currently work on a product with real users
or looking for a purely technical AI course

Not a fit  if:

<ul><li>You’re a PM or Senior PM expected to contribute to AI decisions</li><li>You’re stepping into a Lead or Principal Product role</li></ul>

<ul><li>You're a project managers transitioning to product</li><li>You're a startup founder shaping your first product function</li></ul>

<ul><li>You feel pressure to “have an AI plan,” but want clarity—not buzzwords</li></ul>

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

User researchers conducting interviews, usability studies, and customer research to inform product decisions.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Need a Research Expert? When to Go Pro and When to DIY

What you'll learn

Why this topic matters

You'll learn from

Carol Rossi

Jenny Wanger

Lija Hogan