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Free Lesson
Stop Prompting. Start Building Systems
60 min
May 6, 2026 2:00 PM
Virtual (Zoom)
In this video
What you'll learn
Why your AI output keeps drifting
Leave with a clear framework for getting consistent and relevant AI outputs, across any tool, in less time
The four layers every consistent AI system needs
System message, persona, context, and output format. Learn about each layer, why order matters, and how they collaborate
Walk away with a working prompt system you actually own
Customise a ready-made markdown template live during the session, creating a foundation for a range of agentic workflows
Why this topic matters
AI is moving fast and everyone is under pressure to use it: in campaigns, productions, and creative work. But most people are prompting randomly and getting inconsistent results they can't rely on or hand to a team. The problem isn't the tool. It's that there's no system underneath. This session gives you that foundation in 90 minutes.
You'll learn from
Sean Bradford
Founder, ORIGIN STØRIES · Speaker · Lab of Tomorrow · Eurosonic Noorderslag
King Willonius
TIME 100 Most Influential in AI · Ebony Power 100 · Ad Age Power Tech 2025
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