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Free Lesson
AI for Marketing: How to Use AI for Research-Driven Strategy
Part of Maven Rewind
30 min
May 9, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Select Optimal AI Research Tools
Evaluate and choose the right LLMs and AI platforms based on specific research goals to maximize insight quality
Competitive Intelligence Automation
Configure AI tools to continuously monitor competitors and identify actionable gaps in content strategy
AI-Enhanced Audience Analysis
Apply AI trend detection to predict emerging audience interests and create data-driven content that resonates
Why this topic matters
In today's content-saturated landscape, simply using AI to produce more content isn't enough. Most marketers focus on AI for content creation, but the real competitive advantage lies in leveraging AI for strategic research and insights. The gap between tactical implementation and strategic application creates a significant opportunity for marketers who master these research-driven techniques.
You'll learn from
Lisa Peyton
AI Marketer, Professor, and Innovator
Previously at
