Staging environment
Free Lesson

Quick Start: Transformational Storytelling for Business

30 min
Feb 25, 2025 1:00 PM
Virtual (Zoom)

In this video

What you'll learn

Idea to Actualization Model of Transformation

Discover a simple framework to understand why some ideas thrive while others fail to transform.

Transactional vs Transformational Speaking

Learn how to recognize and shift from transactional to transformational communication.

Breaking the "Corporate Speak" Barrier

Learn simple techniques to escape 'corporate speak' and craft messages that truly connect.

Why this topic matters

Why do you believe students should care about it? Big picture, what's the professional benefit of understanding it? Give students an idea of how they can expect to grow with this lesson.

You'll learn from

Arthur Zards

Arthur Zards

TED/TEDx speaker & producer with 43+ million client/student speaker views

Organizations Impacted

TED
Olympics
NASA
Gartner
Johnson & Johnson
See all products from Arthur Zards