Free Lesson
The First 200 Words: How to Write Compelling Intros
45 min
Jan 17, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
3 screenwriting principles to instantly elevate B2B content
Transform intros from "clearing your throat" to setting the scene and showing the reader you understand their world.
The storytelling shift that makes readers lean in
Replace generic openers with relatable tension that signals you get their challenges—and their stakes.
How to frame your intro like a conversation, not a monologue
Build instant connection by addressing your reader's internal questions before they even ask.
Why this topic matters
In the first 200 words, your reader is making a choice: lean in or click away.
It’s not enough to present facts—they’re looking for a signal that you understand their world and what’s at stake. The right intro creates a subtle tension between what they fear and what they hope to gain, showing them the story is worth their time.
You'll learn from
Tommy Walker
Founder @ The Content Studio / Ex-Shopify Plus, QuickBooks
Trusted by
