Landswell

Every B2B Tech Brand Added AI. Nobody Knows How to Sell It.

Resolver Inc.

Conduktor

Wonderflow

ApparelMagic

Katya Bovykina

Founder at Landswell | B2B Marketing Strategist & Fractional CMO

Map 5 real strategies to your product and buyer so you stop guessing and start messaging with intention.

Which type of AI positioning to use for you B2B tech

Apply a 3-part diagnostic test and leave knowing the one thing to fix before your next campaign.

Find what's broken in your AI messaging today

Learn how to close the trust gap with buyers who are either tired of AI hype or don't understand it yet.

Turn AI skeptics into pipeline

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

June 2026

AI Professor, Practitioner, and Pioneer 

Intel

Microsoft

Lisa Peyton

AI Professor, Practitioner, and Pioneer | Former Intel

May 2026

The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately. Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.By the end of this course, you'll possess the skills to:• Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact6 Advanced AI for Content Marketing Bonus Sessions IncludedReady to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

 Use AI Across Your Entire Content Strategy, From Research to Results

Understand the Role of AI in Strategic Content Marketing

Learn How to Use AI tools for Market Research and Analysis

Develop Detailed Target Audience Profiles Using AI

Create Data-driven Content Marketing Strategies with AI

Go further with 6 advanced sessions on agents, automation, and lead gen

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Turn your tech skills into sales power! Master B2B selling, client engagement & deal closing in 4 weeks. Build, sell, and scale your impact.

Technical Sales Leader, AI & Automation

Raji RV

Technical Sales Leader, AI & Automation Advisor

Founder, AI Product Mngt. & Tech Sales

Avinash Mahalingam

Co-Founder, AI Product Mngt and Tech Sales Coach, Ex-Amazon PM , RBC AIPM

Cohort 1

This course is a hands-on bootcamp + framework built by people who've actually done it. The gap between building great technology and selling it effectively is where most technical careers hit a ceiling. This intensive 4-week program transforms software developers, engineers, and tech founders into confident, revenue-generating sales professionals who can bridge the gap between product capabilities and customer needs. You'll learn the complete B2B tech sales process, from value selling, story telling, build demos, building poc's, being a trusted advisor and closing deals. Through hands-on mock sessions, real-world frameworks, and modern sales tools you'll gain the skills to transition from pure technical work into client-facing, revenue-driving roles. Whether you're a founder who needs to sell your own product, a developer ready to amplify your impact, or a consultant looking to move upstream, this course gives you the blueprint to succeed in tech sales without sacrificing your technical credibility.

Ready to turn your technical expertise into revenue impact? 

Master the foundations of B2B Tech Sales Engineering

Get your dream Tech Sales Engineering Role

Master the Winner's Tech Sales Mindset

Software Developers &amp; Engineers

Develop confidence in your AI-fluency, to the extent that you can make million dollar decisions that inspire your team and your board.

Operator running a 14-agent AI business.

Meliora

Nine Entertainment

Singtel

Krish Raja

Ex-coder, product strategist and proven revenue leader in the technology sector.

Every senior leader I have sat with in the last year has the same private tell. They want to be more AI-confident. They know their team is self learning in a language they don't have time to get across. They know the next panel question, the next board question, the next hire, the next all-hands is going to expose the gap. They have been buying time outsourcing the final decision.AI is not software. Software was built to be used by humans. Agentic AI is built to be used by other AI. That shift changes the shape of a business, the shape of an org chart, and the shape of executive work itself. Leaders who operate for the next ten years the way they operated for the last ten are at risk. Not because AI replaces them. Because the leaders next to them become three times more capable, and the race to the bottom on efficiency does the rest.The way out is not another literacy deck. It is reps. It is fingers on the tools. It is the practice of operating with AI daily, in public, in front of peers who will not let you bluff. AI learned to speak English. You have not learned to speak AI. This programme is four weeks of doing exactly that, anchored to something real you have to ship.

Four weeks to level up and close the gap on your AI potential.

Walk out with the decision made

Stop spending six figures on the wrong vendor

Walk the walk before you talk the talk

Become the senior operator with the clearest read on AI in your company

Build your private, portable memory web

Run Mind Set → Mind Map → Mind Make on every future AI call

Need to show strength in publicYou're being asked to present your AI strategy on stage, to a board or to inspire your team.

On the hookYou own the budget, and need to make a high value decision on AI in the next 90 days.

The glue in the businessYou're the one tasked with operationalizing AI inside your org and need more clarity on where to start.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction: The Challenge of Selling AI in B2B Tech

About the Speaker

The Marketer's Dilemma: Navigating AI Messaging Pressure

Category 1: Positioning AI as a Specific Feature

Category 2: The Ambiguity of 'AI-Powered' Messaging

Category 3: The Rise of AI Agents vs. Agent APIs

Category 4: The 'AI-First' Platform Strategy

Emerging Trends in AI Messaging

Case Studies: Before-and-After Examples of AI Positioning

Conclusion: A Framework for Effective AI Messaging

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Marketing to business buyers — account-based marketing, demand generation, and enterprise sales cycles.

Defining how a product or company is differentiated and perceived relative to competitors.

Every B2B Tech Brand Added AI. Nobody Knows How to Sell It.

What you'll learn

Why this topic matters

You'll learn from

Katya Bovykina