Staging environment
Andrew Mende
Free Lesson

5 Common Mistakes in A/B Testing

45 min
Apr 21, 2026 11:30 AM

What you'll learn

Debunking Industry Myths

The goal of A/B testing is getting learnings as fast as possible. False assumptions can slow you down, let's bust them.

Running experiments in parallel

One of the most common mistakes teams make is confusing which test can be run simultaneously delivering faster learnings

Checklist for faster experimentation

Get a practical checklist to make sure your team gets the essential conclusions in shortest time possible.

Why this topic matters

As a PM your contribution to the team is designing the whole process of data-driven product development. This session will save your team months of wasted dev cycles on features that don't actually work.

You'll learn from

Andrew Mende

Andrew Mende

Sr ML Product Manager Booking.com, MBA

AB testing, product management, PM

Booking.com
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