Free Lesson
Fix Your Cold Outreach Reply Rates in 45 Minutes
45 min
Apr 22, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Why automation kills your human outreach instinct
The exact moment reps stop writing like humans and start writing like templates and why that's when reply rates crash.
The "Would you reply to this?" gut-check framework
Victor's simple filter he applies to every message before scaling — the same one he uses with YC-backed founders.
Real before/after coaching examples from lemlist
Actual messages that weren't getting replies, what Victor changed, and why the revised version started converting.
Data-backed sequence rules you can apply today
Best practices distilled from thousands of coached campaigns — concrete rules for your next send, not theory.
Why this topic matters
Automation has become the default in B2B outreach — and reply rates are cratering. The problem isn't the tools. It's that most people skip the most important step: writing one message you'd actually reply to before scaling it. Victor Delcambre has coached hundreds of teams through this exact reset at lemlist. This session shows you how to apply it.
You'll learn from
Victor Delcambre
Head of Training, lemlist
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Will Leatherman
Founder, Catalyst GTM Agency
Previously at
