Spec Engineering: the Unclaimed Role of an AI-native PM

Most people stick to one thing. At 31, I'm managing to experiment with three: AI consulting, co-founding an AI-native startup, and building an e-commerce brand in the UK.

This is possible because of a rather uncommon mix of experiences I managed to pack in just over a decade:

• Senior Product Manager in a $7.2B business unit at Amazon — leading ML and econometric models that actually moved the needle on delivery experience
• Ops Management at an Amazon robotics site, leading a team of 300+, producing 250K+ shipments / night
• MBA from ESADE (ranked #7 by FT): Social Impact Scholarship, VP of Tech & Media club
• Led marketing at B2B SaaS unicorns (Typeform, Chargebee, Zoho): inbound, virality, demand gen and the whole shebang.
• Founded a non-profit in rural India at 19, for 5+ years, and recognised with s

I also help exceptional tech leaders get the UK G

I believe in a human-in-the-loop ap

Over the past 15+ years, I’ve run $1B+ organizations in eCommerce, advertising, media, and marketplaces — led 40+ person teams, owned P&L, and managed $400M+ marketing budgets that delivered measurable growth and ROI.

At Amazon, Dentsu Aegis, and Universal McCann (IPG), I operated at global scale. Later, as a founding team member of a venture-backed software startup, I helped raise $8M in seed funding and built the go-to-market motion from zero to traction.

Today, I am the Cofounder & COO of Level Up, a career acceleration platform with 250,000+ followers. Alongside Ethan Evans (retired Amazon VP), we combine executive coaching, leadership courses, weekly newsletter, an engaged community, and custom AI GPT tools to help ambitious professionals grow faster, avoid mistakes, and make better car

I also serve on the Harvard Business Review (HBR) advisory council and as a mentor at First Round Capital and