Vish Jatain

Founder @ And/or Labs

Build your first product with Claude Code

Ad Age

Digiday

Forbes

Vishveshwar Jatain

Startup marketer & advisor | 2x AdTech exits

CLI? MCP? Plugins? Context window? Get a crash course on AI jargon, so you can hold your own in any conversation.

Master the lingo

Claude Code will be your trusty sidekick when it comes to developing technical solutions to any type of problem.

Get a virtual CTO

Start turning your ideas into reality by planning, building, and releasing fully-functional products into the market.

Ship real products

Learn to turn ideas into real products with Claude Code, generate PRDs, build MVPs, orchestrate agents, and ship deployable AI applications.

Founder | Ex-Google | Prof UCLA & UMN 

Google

Walmart

Gallup

UCLA

University of Minnesota

Hamza Farooq

Founder | Ex-Google | Adjunct UCLA & UMN, SCU | Venture Partner

AI Product Builder | Startup Advisor

Aishwarya Ashok

Cohort 1

Cohort 2

AI has changed how products get built. Tools like Claude Code are reshaping the product development life cycle in ways most of us are still catching up with.You probably have ideas. You see what these tools can do. But turning an idea into something real, a working product that runs, deploys, and can actually be used, can still feel overwhelming.The most exciting shift is that anyone today can go from idea to PRD to working prototype in minutes. That's a massive change in how products come to life.This course exists to help you take advantage of that shift.Instead of spending weeks watching videos, you'll build alongside us. You'll take an idea, turn it into a PRD, generate an MVP, orchestrate AI agents, and deploy real-world use case products.You won't just learn how to use Claude Code. You'll use it to build real products.🎯 Week 1: Turn idea to PRD into an MVP🎯 Week 2: Build your own marketing agency using sub-agents, and multi-agent orchestration🎯 Week 3: Evaluations 🎯 Week 4: Demo Day!By the end, you'll know how to go from idea to requirements to prototype to deployable product using AI-native workflows, and you'll leave with multiple working products you built yourself. 🚀

Turn ideas into deployed products using Claude Code, build 6 real applications 

Turn Ideas into Working Products

Build and Deploy Real Prototypes

Create Multi-Agent Workflows

Use MCP Connectors to Extend AI Apps

Build and Launch a YC-Style Product

Graduate with a Portfolio of Shipped Projects

Just be willing to learn, we will take care of the rest

Curiosity and openness

Product Managers &amp; Product Leaders who want to go beyond writing specs and start turning ideas into products using AI-native development.

Developers &amp; Builders who want to move faster with tools like Claude Code and build real prototypes, agents, and deployable AI applications.

Entrepreneurs &amp; Founders who want to validate ideas quickly, build MVPs, and launch solutions without waiting on long development cycles.

Get the confidence to start using Claude Code as a non-coder

eBay, Orange, Just Eat Takeaway

eBay

Orange

Just-Eat.co.uk

Ady Rugina

Product and AI Transformation consultant

Cohort 4

Cohort 5

I spent three months alone, trying to get started with Claude Code. I opened the terminal, saw that blinking cursor, and closed it again. And I kept struggling to make sense of this new interface, the folder structure, and the markdown files. It felt like so much friction.Until one project that required me to process a lot of local files. That was the moment I started to see the magic, the moment things started to click.Now I'm hooked, Claude Code in the terminal is my daily working environment for my AI and product consultancy work, research, writing and automation.My goal is to help you start using Claude Code in half a day, not in three months, as it took me. I'll show you how I'm using it and teach you concepts and mental models that will help you create your own setup.This workshop includes offline materials and an optional session to help you get everything running before the workshop begins; this way, we ensure everyone keeps the same pace.

How to use Claude Code as a non-technical user

Learn how to engineer Claude's context

Collaborate with Claude on your local files

Improve Claude Code's outputs with Skills

PMs, designers, and strategists who use AI daily but always start from scratch – and want one that remembers how they work.

Founders and team leads who want AI for real work – research, writing, analysis – not just a chatbot they prompt from scratch every time.

Non-technical professionals who assumed Claude Code was for developers – and want to get past the terminal fear in one afternoon.

 Stop waiting on engineering. Build it yourself in 3 hours.  

Former Director of AI @ Microsoft, IBM

Microsoft

Coursera

UC Berkeley

NumFOCUS

Gabriela de Queiroz

Ex-Microsoft & IBM AI leader | AI Advisor for Startups

🚨 Last cohort was sold out. FEW SEATS LEFT!AI is changing who gets to build.PMs are shipping tools they used to request from engineering. Analysts are building dashboards they used to wait weeks for. Founders are testing ideas without hiring teams first.The gap between having an idea and shipping something real has collapsed — if you know how to direct AI correctly.In this workshop, you'll learn the workflow modern AI builders use to go from idea → working product fast.By the end of this workshop, you will have: ✅ A working AI-powered product built from your own idea ✅ My exclusive 6-Question Build Brief that you can reuse for every idea you have ✅ Your own CLAUDE.md and supporting files so Claude Code work the way you work ✅ The build-fix-adjust loop template that makes Claude Code productive instead of frustrating ✅ Custom Claude Code skills tailored for you ✅ Additional materials to support your journey after the workshop ➕ Live feedback on your idea, workflow, and product direction from an AI leader who has evaluated hundreds of AI products and startups. Cohorts are intentionally small so you can get direct support throughout the session.

Go from idea → working product in one afternoon, without writing a single line of code.

Turn any idea into a build-ready plan with the 6-Question Build Brief

Learn how to direct Claude Code like a builder

Learn the build-fix-adjust loop modern AI builders use

Learn where AI accelerates your work — and where human judgment matters

Leave with a working product built from your own idea

PMs, analysts, marketers, founders, consultants, researchers, and operators who want to move faster without waiting on engineering

Non-engineers who want to learn the workflow modern AI builders use to turn ideas into working prototypes

People who are tired of watching AI tutorials and want to actually build something real

Go from Claude power user to AI builder: automate workflows, build tools, and ship real applications. No coding required

Esade Lecturer · AI Workshop Leader 

Esade

Politecnico di Torino

CNH Industrial

Accenture

Davide Rovera

AI educator teaching Claude Code to non-developers from daily practice

You likely have been using Claude Chat and Cowork and noticed how powerful they are, but the real leverage is in automating workflows, building tools, deploying applications and websites.You don't need to be a coder to benefit from it.Claude Code is the part of Claude that actually builds things. In 5 live sessions, you'll go from understanding what it is, to configuring it for your work, to building a personal knowledge system, to deploying a live web app at your own URL; no coding experience required. Every session produces a working deliverable on top of theory. Something you use immediately, increasing your ROI and saving you time.By the end, you'll have:• A personalized Claude Code setup with custom skills• A working Obsidian knowledge base (aka Second Brain) with AI-powered intake and synthesis• A live deployed application at a shareable URL• The mental model to keep building independentlyGet on top of the wave and learn how to make the most of your time with Claude.

Cross the line from AI user to AI builder - without coding

Build an AI-powered knowledge base in Obsidian you'll use every day 

Configure Claude Code with a personalized setup that stays on track

Deploy a live web application you built with a real, shareable URL

Write custom Claude Code skills that automate your specific workflows

Now when to use Chat, Cowork, or Code and make the right call every time

Test and improve your AI skills so they work reliably, not just once

The Operator Operators and Chiefs of Staff who use Claude Chat and Cowork daily and want to automate workflows and build tools that stick.

The FounderFounders and solopreneurs without a technical co-founder, ready to ship products, dashboards, and workflows without engineers.

The Consultant Consultants and strategists who turn one-off client work into reusable tools, archives, and dashboards they build and ship.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Broad professional audience — content relevant across many roles and functions.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Using AI coding assistants and tools to write, review, and ship code faster.

Using Claude Code to build and ship software through an AI-powered command-line coding workflow.

Build your first product with Claude Code

What you'll learn

Why this topic matters

You'll learn from

Vishveshwar Jatain