Free Lesson
How to Spot Non-obvious Insights
60 min
Apr 23, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Stop being fooled by the obvious answer.
The obvious answer is usually wrong. Learn to strip a problem to its roots and ask what everyone else stopped asking.
Sharpen your gut until you can trust it.
Intuition isn't magic, it's pattern recognition. Learn to train it deliberately so it becomes a tool you can trust.
Turn insight from a lucky moment into a daily habit.
The best insight-generators aren't smarter. They're more consistent. Learn to build a practice that compounds over time.
Why this topic matters
Most product and design teams are drowning in research but starving for clarity.
The teams that consistently build the right things aren't doing more research.. they're reading it differently.
This session gives you the lens to stop collecting data and start finding the insight.
You'll learn from
Saurabh Gupta
Design Strategist for Vodafone, Discovery+, EY & more, Red Dot & iF Award Winner
Worked with Oracle, Vodafone, Discovery+
