OKRs for Design Orgs
Gather, interpret, & predict how your decisions and actions raise product quality & drive business impact. đź“ş Watch the teaser video below!
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Course overview
Calculate the relationship between design, development, operations, and business
Picture this: you're a Designer, Developer, or PM and you're knee-deep in your daily grind of trying to improve your Product, but no matter how much you do, it feels like you're running in place. You and your teammates are stuck in this limbo where you struggle to see how the time and effort you're putting in impacts the big stuff—profit, customers, and your sanity. It's frustrating, right?
Everyone has different ideas of what's happening and what to do next, but there are no clear signals you can rely on. Your roadmaps turn into battlegrounds, OKRs feel like just another checklist, and everyone's second-guessing each other while the grind continues. You want to see how it all makes sense and feel more confident in each other's decisions.
You wonder if there's a better way. There is. Effectively using metrics and scorecards is a superpower.
​In this course, instead of sitting through a bunch of lectures with little time to go deeper, you will participate. You will identify the metrics that you can directly influence and connect them with statistics to the metrics that matter at your company.
It's not just about learning what metrics to track or how to align with your leadership; it's about transforming the way you think about your role as an individual and the potential to drive real change with your teammates.
You will learn how designers, developers, and PMs work together at companies like Apple, Google, and Zillow to visualize, gather, and interpret metrics to drive product strategy.
​We'll ensure you do this ethically. If you want to show the impact of what you do without changing who you are, this course is for you.
More than a live workshop!
đź‘‹ Live practice sessions & office hours
đź“ş On-demand videos & resources
đź’Ş Bite-sized independent challenges
👯‍♀️ Community chat & support
Who is this course for
01
Product Managers, Managers and Directors of Product looking for strong signals of what's has worked and where to direct the Product next.
02
Sr. Designers, Design Managers, and Design Directors eager to do their best work and create meaningful value for customers and the company
03
Sr. Developers, Engineers, Engineering Managers, and Directors who want to see how code and delivery are foundational to success
What you’ll get out of this course
Practical steps to bridge product bets to business and customer outcomes
Learn how data tells a story and feeds into your decisions by tracking the variety of actions your team makes in a way that doesn't feel like productivity porn.
Essential insights from multiple disciplines, curated specifically for Product Teams
Combine techniques from multiple disciplines to develop meaningful insights. Leverage tactics in Visualization, Data Analysis, Statistics, Strategy, Operations, and Executive Communication.
Data analysis techniques to calculate the relationship between design and business metrics
Gather, analyze, and interpret patterns within the data that matter to your business. Find credible evidence that your decisions as a product team make sense.
Proprietary frameworks and instruction you can't find elsewhere
Developed by Ryan from his experience leading product and product teams at Apple, Electronic Arts, and Nestlé, learn and use the POKR framework to establish clear quality factors for your product.
Figma and Google Sheet templates you can reuse
What’s included
Live sessions
Learn directly from Ryan Rumsey in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 29 lessons • 10 projects
Week 1
- đź“š
Putting the North Star Framework into Action
- 🛠️
Proprietary framework: POKRs
- ✍️
Exercise: Map Your Strategy
Submit by Apr 29 - ✍️
Exercise: Creating Your Metrics Cascade
Submit by Apr 29 - ✍️
Exercise: Choose Measurable Experiments with Opportunity Trees
Submit by Apr 29 - 🛠️
Resource: Product Strategy Map Figma Template
- đź“ş
Connect Design Health to Business Health
- đź“ş
Creating more advanced conditions to mature product quality
- 🗒️
When traditional OKRs work well (and don’t)
- 🗒️
Four reasons to expand the OKR framework
- đź“ş
Understanding the Balanced Scorecard Approach and why it's important
- đź“ş
What are Strategy Maps and what do they have to do with OKRs?
- đź“ş
Create an actionable definition of great design within a product
- 🗒️
Introducing the Perspectives Objectives and Key Results Framework; POKRs
- đź“ş
Three initial steps to model Desirability Health with POKRs & Strategy Maps
- đź“ş
A walkthrough example of creating objectives for good design (aka desirability)
- đź“ş
Expand the POKR model with metrics
- 🗒️
Some hard-earned lessons to get you measuring
- 🗒️
What developing design metrics at Apple taught me about communicating the value
- ✍️
Build your perspectives, objectives, and metrics for your product
Submit by Apr 29
Apr
22
Live Session: Create Your Product Strategy Map
Live: Map Your Product Strategy
Intro to Design Org (P)OKRs | On-demand video
~1.5hr to complete | Learn about (P)OKRs, an expansion on traditional OKR methodology that creates categories of health for Design as a Functional Team and design quality! And how they make it possible to track and measure product desirability to viability. We'll start using them in the next module.
Week 2
- đź“š
Interpreting and Predicting Impact with Data
- 🛠️
Definition: Correlation and Linear Regression Analysis
- 🛠️
Example: Baremetrics Correlation and Linear Regression Analysis
- ✍️
Exercise: Run Correlation and Linear Regression Tests
Submit by May 6 - ✍️
Exercise: Interpret Data and Find Strong Signals
Submit by May 6 - 🛠️
Resource: Correlation and Linear Regression Google Sheet Template
- 🛠️
Resource: Metrics that Matter to Product Managers
- 🛠️
Resource: Operational KPI Tracking for UX Teams
- 🗒️
The power of Correlation and Linear Regression Analysis
- 🗒️
Step-by-step When and How to Run Correlation and Linear Regression Analysis
- 🗒️
Sample metrics I've used in the past
- đź“ş
Video: Running Correlation and Linear Regression Analysis in Google Sheets
Apr
29
Live Session: Find Strong Data Signals
Find Strong Data Signals
Intro to Correlation and Linear Regression | On-demand video
~1.5hr to complete | Learn how to run statistical analysis with plug-and-play Google Sheet templates, and how using these techniques provide strong, measurable signals of which decisions and actions are leading to good outcomes. Then, with the power of math, forecast and predict how improving the product will lead to better business outcomes.
Week 3
- đź“š
Communicating Design Health with Scorecards
- đź“š
Example: Design Health Scorecard
- ✍️
Exercise: Establish Your Design Health Rubrics and Rating Scale
Submit by May 13 - ✍️
Exercise: Define Product Desirability Health Objectives & Metrics
Submit by May 13 - ✍️
Map Design Org Objectives vs. Product Desirability Objectives
Submit by May 13 - ✍️
Bonus Exercise: Create a Product Desirability Scorecard in Google Sheets
Submit by May 13 - 🔨
Resources: Various Product Scorecard Google Sheet Templates
May
6
Live Session: Build Your Product Scorecard
Build Your Design Org Health Scorecard
Week 4
May
13
Office Hours w/ Ryan
What students are saying
Watch what we'll be doing
Trusted by thousands at top companies
Meet your instructor
Ryan Rumsey
Ryan Rumsey
Design & Product Exec • Apple, Electronic Arts, USAA • Founder of CDO School • Author of Business Thinking for Designers
At some point in my career, I likely had the same responsibilities you have today. I made products and services at Apple, Comcast, and Sony. I’ve built and led teams at Electronic Arts (twice) and Nestlé. I was a corporate strategy executive at USAA.
I’ve spoken at conferences, coached executives, and consulted teams at Google, Zillow, ANZ, and more. I wrote a book called Business Thinking for Designers that’s been downloaded over 50k times. But none of those have been as fulfilling as teaching.
For the last five years, I have been teaching everything I know about leading relevant and valued design teams through intimate, cohort-based courses. During that time, I’ve developed systems, playbooks, frameworks, and lessons I wish I had while leading in-house teams. Now, I’m sharing those lessons with you.
What it's like to learn with Ryan
Ariba Jahan
Brandy Porter
Gene Moy
Vickie Culbertson
Course schedule
1-3 hours per week
Live, group learning
Between 75 minutes to 3 hours
These live sessions are the heart of our learning, because we start with structure and adapt how to leverage this structure together. Each are recorded and compliment your off-line challenges
Bite-sized, doable projects
1-2 hrs per week
Weekly challenges to take your lessons and apply them in real life. These challenges are made specifically to use in your context, and adapt to your job.
Q&A with Ryan
2hr live Q&A
Q&A with Ryan and the rest of the cohort to answer questions and dive deeper into specific projects or real-world application.
Bonus on-demand course
13 self-paced lessons
Develop and implement quality metrics for products and services. Learn the POKR methodology through my on-demand course that I teach at CDO School. 🙂Â