Reboot Your Sales Relationship: Actionable Frameworks for B2B Product Managers
It's the trickiest relationship in B2B product, but we will give you the tools and frameworks to make it work.
This course is no longer available.
Explore other courses
Course overview
Sales vs. Product? Not Anymore! Master Collaboration in B2B
If you work in a B2B product organization, you've probably had problems with the sales team. From last-minute "must have" feature requests to misalignment of product capabilities, this relationship has the potential to explode.
In this course, we will provide practical, actionable advice on how to reboot your relationship with the sales team and ensure that you work together rather than against each other. We'll explore frameworks for ongoing coordination between product and sales throughout the product lifecycle.
After taking this course, you'll be better equipped to work together with the sales team to make sure that you have a product that delights users and buyers.
Enrol now!
This course is for you if:
01
You are a product leader frustrated with the relationship between the product management team and the sales team
02
You are a product manager looking for actionable tactics to work with sales on a day-to-day basis
03
You are a startup founder struggling to get to grips with sales-led product development.
What you’ll get out of this course
A framework to analyse your relationship with the sales team
However your relationship is right now, there are certainly frustrations. And, guess what? The best way to fix them is to understand them. We'll show you how.
Strategies & tactics to help the sales team help YOU
We'll show you some tried and tested approaches to improve collaboration and get the information that you need from the sales team.
An understanding of how YOU can help the SALES team
It's not just about getting the sales team to help you; there are things you can do to help them. We'll go through these so you can ensure your product is easy to sell.
A fresh look at how to influence your go-to-market strategy
If a product team can't influence the sales strategy, they can't influence the product strategy. We'll cover techniques to help nail this down with evidence.
What’s included
Live sessions
Learn directly from Saeed Khan & Jason Knight in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
2 live sessions • 25 lessons
Week 1
- 📄
Video - Where do the Problems Come From?
- 📄
Resources
- 📄
Video - How Sales Teams Work and Why
- 📄
Video - Understanding Sales Methodologies
- 📄
Resources
- 📄
Video - Challengers & Other Animals
- 📄
Video - Problems Sales Teams Can Cause Us
- 📄
Resources
- 📄
Video - Problems We Can Cause Sales Teams
Where Do The Problems Come From?
How Sales Teams Work and Why
Understanding Sales Methodologies
Challengers & Other Animals
Problems Sales Teams Can Cause Us
Problems We Can Cause Sales Teams
Week 2
Week 3
- 📄
Week 1-2 Recap
- 📄
Video - Running a Deal Review Process
- 📄
Resources
- 📄
Video - Using Sales Feedback to Understand Your Strengths and Weaknesses
- 📄
Video - Understanding Wins, Losses and No Decisions
- 📄
Video - Implementing a Win/Loss Program
- 📄
Video - Win/Loss Examples
- 📄
Win Loss Report Examples
- 📄
Video - We Can't Stop Them, So How Can We Handle Them?
- 📄
Video - Strategic Decision Framework
- 📄
Video - When You Have to Say Yes
- 📄
Resources
- 📄
Video - What is an ICP and What To Do When You Don't Have One
- 📄
Video - Worked Example of Creating an ICP
- 📄
Resources
- 📄
Video - Sales Enablement
Feb
3
Live Workshop: Mapping Your Product/Sales Relationship
Video: Week 1-2 Recap
Mastering the Sales Cycle
Win/Loss Analysis
Sales-Led Feature Requests
Ideal Customer Profiles
Sales Enablement
Week 4
Week 5
Feb
17
Live Workshop: How to Manage Sales Feature Requests
What students are saying
Meet your instructor
Saeed Khan
Saeed Khan
Product Management Consultant and Coach
Saeed Khan is a founder of Transformation Labs, with 25 years of experience in B2B Product Management, having worked in both Canada and the US in roles from individual contributor up to VP of Product. He is a consultant and helps companies improve their products and product organizations to accelerate product success. He speaks regularly at industry events on the topic of product management and product leadership.
Jason Knight
Jason Knight
SaaS Product Consultant & Podcaster
Jason is a B2B product leader, consultant, coach, founder and podcaster. By day, he works with B2B startups and scale-ups to help them build great products and build the teams that build great products. By night, he speaks to inspiring thought leaders, practitioners and founders on his podcast One Knight in Product.
Course schedule
4-6 hours per week
Pre-recorded, bite-sized lectures
A collection of pre-recorded content covering the main topics on a general level. Broken down into topics to consume at your own pace.
Weekly projects
A couple of hours a week
Take away our worksheets and use them to translate the broad principles from the lectures into your own context for optional group discussion.
Office hours
1 hour a week
We run 3 sessions in weeks 2 and 4, each optimised for different time zones. Come to as many as you like!
Come along and meet your cohort-mates, present the outcome of your project work and get real life feedback and advice from the instructors.
Ongoing Community Support
Use Maven's community features for asynchronous support through the course and to reach out to your cohort-mates and the instructors.