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Crafting The Perfect Pitch
Learn how to improve your fundraising, sales, and hiring through better communication.
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Course overview
Learn How To Craft the Perfect Pitch
Crafting the Perfect Pitch is about more than just sharing your idea — it’s about shaping a clear, compelling narrative that captures attention and drives action.
In this two-week class, you’ll learn how to structure your pitch so it resonates with your audience, stands out in a crowded market, and gives you a lasting competitive edge.
Who is this course for
01
CEOs and Founders of early stage startups who need to raise venture funding.
02
Executives at growth stage startups who need to improve sales and hiring.
03
Team leads at all companies, who want to learn how to see their ideas succeed.
Key outcomes
Improve your fundraising skills
If you want to raise Venture funding, you need to stand out from the thousands of other people pitching VCs. Storytelling is the key to getting their attention and closing your round.
Close more customers
Customers are busy, and you need to convey your story quickly and clearly. It's not enough to have a great product, you need to tell them why it matters to them. Storytelling helps you craft a better pitch to get attention from customers.
Hire a better team
The best people have a wealth of job opportunities. If you want them to join your team, you need to tell a compelling story about your opportunity and how it stands apart.
Improve your marketing
People are overwhelmed by marketing messages everyday, why will they notice yours? Storytelling is the key to crafting an effective marketing message, and having it stick.
What’s included
Live sessions
Learn directly from Sean Byrnes in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 7 lessons • 6 projects
Week 1
- 📄
Chapter 1: Why Storytelling?
- 📄
Skill 1: Framing
- 📄
Chapter 1.1: Understanding your Audience
- ✍️
Optional Assignment: Understanding Your Audience
Submit by Aug 20 - 📄
Chapter 2. Crafting a Hook
- ✍️
Homework: Crafting Your Hook
Submit by Aug 20 Aug
18
Why Storytelling and Crafting a Hook
Mon 8/185:00 PM—6:00 PM (UTC)Aug
20
Knitting Narratives
Wed 8/205:00 PM—6:00 PM (UTC)- 📄
Chapter 3: Knitting Narratives
- ✍️
Homework: Knitting Your Narrative
Submit by Aug 22 Aug
22
Building Stories
Fri 8/225:00 PM—6:00 PM (UTC)- 📄
Chapter 4: Building Stories
- ✍️
Homework: Metaphors Are Like Oysters
Submit by Aug 26 - ✍️
Homework: Hanging from Cliffs
Submit by Aug 26
Chapter 1. Why Storytelling?
Chapter 1. Why Storytelling?
Learn how storytelling is a unique skill, and how it underlies everything you do as a leader. We'll cover examples of how stories take the facts and messages about your business, and package them up so other people will pay attention.
Chapter 2: Crafting a Hook
Chapter 2: Crafting a Hook
Your audience is bombarded with messages everyday. In order to stand out and be remembered, your story needs a hook. Great hooks will stick with the audience long term and bring them back to your story again and again.
Chapter 3: Knitting Narratives
Chapter 3: Knitting Narratives
Your narrative is what ties together everything else that you say and do about your business. It weaves through your pitch, your marketing and even your job descriptions making them all stronger and more memorable.
Chapter 4: Building Stories
Chapter 4: Building Stories
Great stories are built on solid foundations. You need to link your story to something familiar, while also introducing them to something new. Learn how to structure your story for maximum impact.
Week 2
- 📄
Chapter 5. Cliffhangers
Aug
25
Cliffhangers
Mon 8/255:00 PM—6:00 PM (UTC)Aug
27
Bringing it all together
Wed 8/275:00 PM—6:00 PM (UTC)- ✍️
Tell Me About Your Company (Part 2)
Submit by Aug 28
Chapter 5: Cliffhangers
Chapter 5: Cliffhangers
It's not enough to have a great story, you need your audience to come back for more. Whether it's a potential customer, job candidate or investor you need them to want to learn more about you and your story is why they will.
Bringing It All Together
What students are saying
What to Expect from the Class
See what people are saying
Brandon Minor
Jonny Simkin
Ashita Achuthan
Amit Bhatia
Mona Akmal
Carlos Vega
Questions? Email us for answers and more information on the class. We'd love to hear from you.
Meet your instructor
Sean Byrnes
Sean Byrnes
Sean has been the CEO & co-founder of many category-defining companies (including Flurry and Outlier.ai), raised over $100M in financing from leading venture firms, built teams of hundreds of people, and both bought and sold companies in his career.
Over the past decade, Sean has also mentored and coached over 100 CEOs in building and scaling their software businesses. He has been a force for diversity and inclusion in the technology industry, focusing on supporting both founders and investors from under-represented groups.
Course schedule
5-8 hours per week
Class Sessions
9:00pm - 10:00am PST
We'll have a live discussion every other day (Monday, Wednesday and Fridays) to cover the Chapter concepts and answer questions.
Class projects
5 hours per week
There will be projects associated with each class session that will follow up on and reinforce the concepts we review. These are optional.
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you