News SEO Playbook
Grow your audience exponentially – learn how to design a robust editorial strategy with proven SEO tactics at its foundation.
This course is no longer available.
Explore other coursesCourse overview
Advanced course on setting up SEO-based editorial strategies and workflows
By the end of the course, you will not only have the theoretical knowledge of how to set up a winning editorial strategy, but you will have the practical skills to design and implement one! Your Capstone Project will be designing an editorial playbook of your own. Every strategy taught in the course has been developed based on the specific needs of news media publishers. The tactics that you will learn have been implemented on dozens of publisher sites, resulting in short-term wins and long-term success.
Who is this course for
01
SEO specialists of publishers of all sizes
02
Editorial operations leads at medium and large news publishers
03
Digital and audience development leaders at medium and large news publishers
Outcomes and resources
Instant implementation of learnings
Following each session, you will be equipped with practical insights and best practices that you can implement as you go.
Ready-to-use templates
No need to develop internal templates and processes. Access the many templates shared in the course, make a copy, plug in your own data and you are set to go!
One-on-one support
Following the completion of the course, you will be able to schedule up to three one-on-one sessions with the instructor to review your implementation progress and identify the next step(s).
Short-term wins and long-term growth
The learnings in this course will enable you to achieve a number of quick wins and see almost immediate improvements in organic traffic while also setting up a scalable long-term strategy that will continuously deliver results.
What’s included
Live sessions
Learn directly from Vahe Arabian in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
18 lessons • 2 projects
Week 1
- Design layout
- Site architecture
- Page experience
- News sitemap
- 📄
News SEO Playbook Overview
Complete by Nov 17 - 📄
Design & Layout
Complete by Nov 17 - 📄
Site Architecture
Complete by Nov 17 - 📄
Page Experience
Complete by Nov 17 - 📄
News Sitemap
Complete by Nov 17 - Schema
- Crawl speed and frequency
- Ads and popups
- 📄
Schema
- 📄
Crawl speed and frequency
- 📄
Ads and popups
- ✍️
Mini Technical Audit Video
Submit by Nov 21 - 📄
Technical Audit Template + Tools
Technical SEO – Part 1
Technical SEO – Part 2
Technical Audit Template
Week 2
- News content clustering
- E-E-A-T (updates and a brief recap of what it is)
- Title and headlines
- Dates
- Original reporting techniques
- 📄
Content Clusters
- ✍️
News Cluster Planning
Submit by Nov 24 - 📄
Original Reporting
- 📄
E-E-A-T
- 📄
Titles & Headlines
- 📄
Dates
- 📄
SODP News Playbook SEO cohort - Week 2
- Video content in Google News
- Image optimization
- Internal linking
- 📄
Video Content in Google News
- 📄
Image Optimization
- 📄
Internal Linking
Content SEO – Part 1
Content SEO – Part 2
Week 3
Week 4
What students are saying
More testimonials from past students
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Antanina Ševerdiajeva
Nicolás Billia
A 6-week course that will give you the practical knowledge you need to set up winning editorial strategies and optimized workflows based on proven SEO strategies.
Meet your instructor
Vahe Arabian
Vahe Arabian
I’m Vahe, the founder of State of Digital Publishing and SODP Media. Like other publishers I work in the trenches to build and grow content and media properties. I also create insights, resources and a community that fosters knowledge sharing and industry collaboration.
I’m a 15-year SEO & audience growth veteran, content strategist for publishers, and explorer of digital media and technology trends.
In my vast experience of working with digital publishing companies, I have helped publishers of all sizes exponentially increase their reach through concise SEO strategies and effective editorial workflows that reflect their business and monetization model.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Q&A sessions
Share experiences, challenges, and brainstorm solutions with a group of peers