Commercial Sprint for Solopros
Build a focused 90-day revenue plan — in just 4 weeks.
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Course overview
Build a Focused, Commercial Strategy for your Practice
Most expert-led service businesses waste 70% of their sales and marketing time chasing the wrong opportunities, using tactics that don't match their actual business stage, capacity, or goals, or operating without a real plan.
As a result, they feel overwhelmed by endless advice, suffer feast-or-famine revenue cycles, live in constant uncertainty about where to focus their time and energy. Without a clear plan, it’s easy to stay busy but make little real progress.
This sprint exists to fix that.
Over four structured weeks, you'll sharpen your commercial thinking, focus your sales and marketing energy, and design a 90-day plan that drives real, measurable revenue growth.
By the end of the sprint, you will have:
• A 90-day revenue plan tailored to your business stage and goals
• A clear view of your commercial priorities — and where to stop wasting time
• A repeatable planning framework to guide future quarters
• Renewed confidence in how you sell, market, and grow
You'll leave with a simple, strategic commercial engine — not just ideas, but a plan ready to execute.
Who will benefit from this course?
01
Established Experts who want a focused, strategic plan to grow — not just more marketing activities or busyness.
02
SoloPros ready to build disciplined, profitable revenue without scaling big teams or chasing trends.
03
You are the business, and you're tired of random tactics, and you need a clear, aligned commercial plan that matches your business.
What you’ll get out of this course
Build A Focused Commercial Strategy
- Know exactly how your business generates revenue and how to adjust for growth
- Applying a lightweight framework (ACRE model) to analyze and refine service offerings
- Have a 3-month revenue plan to take immediate action
Defining & Dialling in Your Offer
- Move from scattered, inconsistent offers to a structured, repeatable, and scalable service model
- Have a revised service offering that aligns profitability with personal goals
- Exploring different service delivery models and benchmarking against competitors
Sales & Outreach Strategy
- Stop relying on referrals alone
- Learn how to find where your ideal buyers are and how they buy.
- Have a clear client outreach & engagement strategy
- Learn principles of sales conversations and deal structuring
Implementation & Action Plan
- Walk away with a clear, 2-3 month action plan that aligns with your goals and ensures measurable progress.
- Use this repeatable framework to refine your strategy, adapt to market shifts, and scale your business over time.
What’s included
Live sessions
Learn directly from Taural Rhoden in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
11 lessons • 3 projects
Week 1
- 📄
Assessing Your Business Data & Identifying Commercial Trends
- 📄
Understanding ACRE
- ✍️
1st Session Homework: Clarifying Your Commercial Focus
Submit by Jan 11
Module 1: Your Current Business Baseline
Before making strategic decisions, you need a clear picture of where your business stands today. This module helps you assess revenue streams, profitability, client relationships, and service offerings using a structured workbook. By the end, you will have a data-driven understanding of what’s working, what’s not, and where to focus next.
Week 2
- 📄
"Yes" to Service Offerings - "No" to Coaching, Training, Facilitation etc.
- 📄
Comprehensive List Service Delivery Models for Expertise-Led Businesses
- 📄
Typical Client Outcomes: A Taxonomy of Problems Solopreneurs Solve
- ✍️
Homework: Service Offering Refinement Worksheet
Submit by Jan 18 - ✍️
Optional Homework: Benchmarking Role Model Service Businesses
Submit by Jan 18
Module 2: Make Key Commercial Decisions
Solopreneurs often try to do too much at once. In this module, you’ll define your commercial focus for the next quarter—choosing between client acquisition or loyalty. You’ll also refine your service offerings based on profitability, demand, and alignment with your goals. The goal is to set a clear, achievable commercial direction.
Bonus
- 📄
Bonus - Handling Pushback & Sales Objections: A Primer for Solopreneurs
- 📄
Bonus - How Large Corporations Buy: Structured Procurement Processes
- 📄
Bonus - How Government (Federal & Local) Buys
- 📄
Bonus - How Nonprofits and Purpose-Driven Organisations Buy
- 📄
Bonus - How Small Businesses & Startups Buy: Speed & Relationships Matter Most
- 📄
Bonus - How Mid-Sized Businesses Buy: More Flexibility, Still Some Structure
Bonus Content
Meet your instructor
Taural Rhoden
Taural Rhoden
I’m a commercial strategist with over 20 years of hands-on experience building and growing expert service businesses across Europe and Australia.
I've sold millions of dollars in professional services, scaled practices, and shaped strategies that deliver real, measurable growth.
Now, I help solopreneurs cut through the noise and focus on what actually drives revenue.
If you're serious about building a profitable business around your expertise, you're in the right place.
Course Structure
3 hours per week
Wednesday Workshop Sessions
11:00 - 12:30 AEDT
These aren’t passive lectures—they’re hands-on working sessions where you’ll apply concepts in real-time using structured exercises, templates, and discussions. Each session builds on the last, ensuring you make steady progress toward a clear, actionable go-to-market plan.
Monday Office Hours & Working Group
5:30pm - 6:30pm AEDT
A 60-minute accountability session where you can ask questions, get personalised feedback, and work alongside others as you refine your plan. Stay on track, get unstuck, and build momentum—so you’re not figuring it out alone.
Built-In Homework: Crafting Your Commercial Strategy as You Learn
2 hours per week
This isn’t just a course—it’s a guided build-out of your commercial strategy. Each week, your homework is designed to help you apply what you’ve learned immediately, so by the end, you’ll have a clear, actionable plan that’s ready to execute.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you