Free Lesson
How to Win the Room With Your Business Case
30 min
Sep 4, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
How to Make Your Business Case Believable
Present financials and assumptions that withstand scrutiny and build leadership trust.
How to Tell a Story That Sticks
Connect numbers to strategy, add the human side, and keep your pitch concise.
How to End With a Clear Path Forward
Show a clear future or a smart “no” so leadership knows the next step.
Why this topic matters
Strong business cases help product managers influence strategy and secure funding.
Combining credible numbers with a compelling story positions you as a strategic leader, not just a feature owner. Mastering this skill builds trust, aligns teams, and connects product decisions directly to business outcomes.
You'll learn from

Matt Bernier
Fractional CPO | Ex-Twilio, mParticle, Temporal.io

Jenny Wanger
Product Management Leader | Ex-SpotHero, Linux Foundation, Allstate
Past work
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