Staging environment
Free Lesson

How to Win the Room With Your Business Case

30 min
Sep 4, 2025 12:00 PM
Virtual (Zoom)

In this video

What you'll learn

How to Make Your Business Case Believable

Present financials and assumptions that withstand scrutiny and build leadership trust.

How to Tell a Story That Sticks

Connect numbers to strategy, add the human side, and keep your pitch concise.

How to End With a Clear Path Forward

Show a clear future or a smart “no” so leadership knows the next step.

Why this topic matters

Strong business cases help product managers influence strategy and secure funding. Combining credible numbers with a compelling story positions you as a strategic leader, not just a feature owner. Mastering this skill builds trust, aligns teams, and connects product decisions directly to business outcomes.

You'll learn from

Matt Bernier

Matt Bernier

Fractional CPO | Ex-Twilio, mParticle, Temporal.io

Jenny Wanger

Jenny Wanger

Product Management Leader | Ex-SpotHero, Linux Foundation, Allstate

Past work

Twilio
mParticle
Cisco
SpotHero
The Linux Foundation
See all products from Jenny Wanger