Free Lesson
Map the Mind: Behavioral Journey Mapping
30 min
Apr 24, 2025 6:00 PM
Virtual (Zoom)
In this video
What you'll learn
The Make It Toolkit for Behavioral Design
Making the Design Sprint process more human-centered by integrating the makeit toolkit into it.
The Five Laws of Behavior
The Five Laws of Behavior B=f(P,E), B=f(S1,S2), A->B->C, B=MAP, and B=f(I,E) to inform behavioral design.
Behavioral Journey Map vs. Traditional Journey Map
The core differences between a behavioral journey map and a traditional journey map (focus, design objective, etc.).
Core Components of a Behavioral Journey Map
The core components to a behavioral journey map (prompts, behavior, consequences, barriers, and opportunity points).
Opportunity Points informed by Behavioral Barriers
Uncover different design intervention opportunities (antecedent, behavioral, consequential) across the journey.
Why this topic matters
Behavioral journey mapping helps deepen your understanding of customer behavior, uncovering unmet needs and psychological barriers to inform more innovative product and service design.
Help you understand what drives action - and inaction - at every step of the customer journey.
You'll learn from
John Gusiff
Managing Partner at Customer Centric Solutions LLC
Consulted at
