Free Lesson
Search Without Search Bars
45 min
Apr 5, 2026 12:00 PM
What you'll learn
Map the new consumer discovery path
Learn why traditional search funnels are failing and how to chart the new, non-linear path customers take on social feed
Build a demand engineering system
Get a framework to turn paid social from a sales channel into a system that shapes demand before the search ever happens
Create content for behavioral states
Learn to build content clusters that align with specific behavioral states for higher ROAS
Why this topic matters
The way people discover products has fundamentally changed. Social platforms now account for more search activity than Google on commercial keywords. But most paid social strategies are still built on the old funnel model — awareness, consideration, conversion. This lesson introduces a new framework for engineering demand directly inside the feeds where attention already lives.
You'll learn from
Yazan Al Tamimi
Social & Content Marketing Expert
Previously at Spotify
