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Free Lesson
Discover your high-converting headline
30 min
Mar 6, 2024 1:00 PM
Virtual (Zoom)
What you'll learn
Describe a product that nobody knows they need (yet).
Nobody was looking for Slack, Uber or Canva either. Find the words to help prospects understand what you'll do for them.
Discover the exact right words to communicate your value.
Boost conversion by finding the specific words that resonate. Make customers feel like you've read their minds.
Test and iterate quickly (even with no traffic).
Get my technique to quickly iterate, test and optimize, and find your high-converting headline on day one.
Why this topic matters
The right headline makes everything easier. While higher conversion rates and lower CPAs are the immediate benefit, it runs much deeper. When you can articulate your customers' goals, struggles and anxieties in clear language, your developers and product teams will not have to guess at what to build or whom to sell to. And it's quick – you can iterate language in an afternoon.
You'll learn from
Matt Lerner
Founder, SYSTM, ex. PayPal, 500 Startups, bestselling author of Growth Levers and how to Find Them. 📘
Previously at
