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Free Lesson
Turning Social Engagement Data into Pipeline
Part of GTM Engineering
30 min
Sep 11, 2025 3:00 PM
Virtual (Zoom)
In this video
What you'll learn
Social signals reveal buying intent
Monitor likes, comments, and shares to identify prospects already interested in your solution
Turn engagement into ABM targets
Convert social interaction data into qualified account lists for focused outbound campaigns
Time your outreach perfectly
Use engagement patterns to reach prospects when they're most receptive to your message
Why this topic matters
Most GTM teams ignore the goldmine of intent data hiding in their social engagement. While competitors blast cold emails, the best modern GTM Engineers use social signals to identify warm prospects and time their outreach. This approach can double qualification rates and cut sales cycles in half, giving you a measurable edge in today's competitive market.
You'll learn from
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Spencer Chemtob
GTM Engineer @ Clay