Staging environment
Free Lesson

Messaging Updates That Boost Conversion Now

30 min
Jan 29, 2025 12:30 PM
Virtual (Zoom)

What you'll learn

Lead with enticing hooks

Catch prospect's attention with seven types of hooks that spark curiosity and drive signups and engagement.

Amp up contrast with competitors

Make it easy for prospects to see why your product is dramatically different and better than other solutions.

Create urgency with hidden costs

Give prospects a reason to buy now when you highlight problems that will get worse or opportunities they'll miss.

Why this topic matters

You've got an awesome product. But without effective messaging that attracts and converts customers, sales will stall. Your messaging needs to highlight why your product is a must-have for your ideal customers. This hands-on workshop teaches three practical, highly effective techniques to improve product messaging and conversion. You'll want to update your homepage and sales deck, now!

You'll learn from

Allyson Letteri

Allyson Letteri

Marketing Exec & Startup Advisor, Author of Standout Startup

Previously at

Boston Consulting Group (BCG)
Intuit
Thumbtack
Handshake
Stanford Graduate School of Business
See all products from Allyson