Free Lesson
Behavioral Journey Mapping Strategies (Five Frameworks)
45 min
Jul 8, 2025 6:00 PM
Virtual (Zoom)
In this video
What you'll learn
Introduction to the Make It Toolkit for Behavioral Design
An introduction to the Five Laws of Behavior, Behavioral Design, and the Behavioral Design Sprint process.
Behavioral Journey Map vs. Traditional Journey Map
The core differences between a behavioral journey map and a traditional journey map (focus, design objective, etc.).
Case Study: FIve Core Components of a Behavioral Journey Map
An example representation of a behavioral journey map and it's five core components to inform experience design.
Five Different Ways (Frameworks) to Map Behavioral Journeys
Five ways to map behavioral journeys related to progress, process, marketing, path to mastery, & personal change/habits.
A Comparison of the Five Different Ways
A comparison of the pros/cons associated to the five different behavioral journey mapping frameworks.
Why this topic matters
Mastering Behavioral Journey Mapping empowers professionals to create user-centered experiences by uncovering the psychological and behavioral drivers behind decision-making. This lesson introduces five distinct frameworks for mapping behavioral journeys, along with guidelines on when to apply each one effectively.
You'll learn from
John Gusiff
CX Strategist, Founder Customer Centric Solutions LLC
Consulted at
