Sculpted

Mastering Clay for CRM Enrichment

Sendoso

Nooks

Betterworks

MaestroQA

ConnectWise

Jacob Tuwiner

Founder @ Sculpted, a Clay agency

Learn the frameworks and workflows Sculpted uses to transform messy, outdated CRMs into reliable growth engines.

Build a Clean CRM Foundation

Discover how to enrich contacts and accounts with the right firmographics, signals, and intent data GTM teams can trust.

Enrichment Workflows That Drive Revenue

See how to design modular Clay tables that keep data fresh, accurate, and cost-efficient at scale.

Clay Table Architecture That Scales

You'll master basic and advanced skills in Claude Code for building and marketing products. 

AI PMM Leader, x-Google, Meta, Atlassian

Google

Microsoft

Atlassian

Databricks

Abhishek Ratna

Chief Product Officer - PMMSherpa | ex-Google, Meta, Microsoft, Atlassian

Batch 1

Most product and marketing teams treat Claude Code like a coding assistant. It isn't. It's a runtime for building AI products, instrumenting evals, and running go-to-market workflows that used to need a team of five.Over six weeks, you'll learn Claude Code from the ground up , then use it to build a working AI product and the agentic marketing system around it. No prior coding experience required.I'll teach you live using lessons from a real working AI product (PMMSherpa) used by 200+ users across 12 countries.What we'll cover:<ol><li>AI and Claude Code foundations: LLMs, agents, prompt engineering</li><li>Claude Code deep dive: CLAUDE.md, subagents, hooks, MCP</li><li>Evals: defining the right ones and instrumenting them in Langfuse</li><li>Designing your UX with Claude Code</li><li>Product marketing and GTM: Fortune 100 lessons from the Magnificent Seven</li><li>Building multi-agent marketing systems for your product</li></ol>You'll walk out completely comfortable building and marketing AI products with Claude Code. Learn from <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/abhishekratna">Abhishek Ratna,</a> a 16 year FAANG veteran in product and Go-to-Market (GTM), who has built and scaled AI products globally at Google, Atlassian, Meta, Microsoft and Databricks.

Build real AI products and ship agentic GTM workflows with Claude Code.

AI and Claude Code foundations

Claude Code Deep Dive

Evals

Fortune 100 lessons on Product Marketing and GTM

Building Multi-Agent Marketing Systems

Anyone who wants to build AI products with Claude CodeYou want to go from a basic familiarity to hands-on expertise

Product Marketers wanting to build AI systemsYou wish to master AI and Claude Code to 10x your outcomes

Technical founders/PMs wanting to shipYou need the full stack - product to GTM, and AI systems that make you win

Build an AI-powered enterprise ABM engine that drives measurable pipeline growth

B2B SaaS GTM & ABM Expert

David

Ex-Workday & Oracle helping B2B SaaS teams scale GTM, ABM and AI.

Cohort 1

Enterprise marketing is changing rapidly. Teams are expected to generate more pipeline, align closely with Sales, and now integrate AI into GTM execution — often with limited resources and growing pressure to prove revenue impact.Yet many B2B SaaS organisations still struggle with disconnected campaigns, poor lead quality, ineffective ABM execution, and AI initiatives that fail to move beyond experimentation.This workshop focuses on solving those challenges with practical frameworks used in enterprise SaaS environments across EMEA and North America.Drawing from experience at Workday, Oracle, and high-growth SaaS companies, participants will learn how to build a scalable ABM engine, improve Sales and Marketing alignment, implement AI-assisted workflows, and focus on the metrics that truly drive pipeline and revenue growth.The session is designed for professionals who want actionable GTM strategies they can apply immediately — not generic marketing theory.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

You're not going to learn AI by reading essays.

Founder, @And/or Labs

Vishveshwar Jatain

Founder @ And/or Labs

Scroll LinkedIn for a minute and you'll spot someone engagement farming an "AI system" as the silver bullet to all your go-to-market challenge.Or hop over to X and you'll see a 5,000 word trending essay about "how building a harness for your AI is the real unlock no one is talking about".Most of these systems fail to deliver in the real world.The only way to build anything useful is to learn the tools of the trade, which is why I designed this workshop to help you learn Claude Code by building with it.

By joining this workshop, you'll go from bring a passive consumer of AI news to a hands-on practitioner

A solutions-first approach to AI

Be the go-to person in your team

Future-proof your career

Marketers who are AI-curious but don't know where to begin

Founders who need a second brain to offload GTM busywork

GTM execs who want to infuse new ways of thinking into their org

GTM Engineering

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction and Welcome

Objectives: Achieving Clean and Trustworthy CRM Data

Speaker's Background and Expertise in Clay for CRM

The Problem: CRM Data Issues and Outbound Automation Pitfalls

Four Pillars of a Successful Clay for CRM Strategy

Clay Demo: Preventing Duplicates with AI Fuzzy Matching

Clay Demo: Unique Identifier Enrichment and Validation

Clay Demo: Automating Job Change Verification

Q&A: HubSpot API vs. Native Integration and Fuzzy Matching

Q&A: Validating and Selecting the Correct Record with AI

Q&A: A Step-by-Step Guide to Starting CRM Enrichment

Q&A: A Guide to Different Web Scraping Methods in Clay

Conclusion and Final Thoughts

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Mastering Clay for CRM Enrichment

What you'll learn

Why this topic matters

You'll learn from

Jacob Tuwiner