Free Lesson
Build a GTM Powerhouse
Part of The Growth Renaissance
30 min
Mar 13, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
What is Revtech?
For new-comers and experts we'll talk about the latest and greatest for Revtech, the technology that powers GTM teams.
Tools to Build a GTM Powerhouse
CRMs, CDPs, Warehouses, ETLs, rETLs, Enrichment, Attribution—we’ll explore tools & capabilities across company stages.
How to Structure Great Systems
All great systems start with the same recipe. Let's unpack it.
The FRIC Framework
Creating flexibility through Focus, Redundancy, Interoperability, and Coupling.
Common Pitfalls & Case Studies
Review what we've learned, talk about common mistakes and pitfalls, and dive into a handful of real life case studies.
Why this topic matters
AI has opened entirely new possibilities for GTM functions. While martech is crucial to building top of funnel pipleine, sales organizations drive revenue by closing leads. Sales and GTM teams operating without the latest tools risk falling behind.
In this lightning course, I’ll share the frameworks I’ve used to consult with dozens of world-class brands.
You'll learn from
Austin Hay
Martech & Revtech Operator | Ramp, Runway, Airbnb, Walmart, JPMC, Mars, Sonos
Experiences from ...
