Free Lesson
The Evolution of GTM Engineering
60 min
Oct 17, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Matching problem to archetype
Diagnose your GTM bottleneck & pick the right archetype: outbound architect, inbound optimizer, CRM organizer, fullstack
Building the right org model
Compare centralized, embedded, and hybrid models: trade-offs, ownership, and when each scales without bottlenecks.
Hiring for a GTM Enginering
Learn the foundational skills, core competencies, and green/red flags when hiring a GTM engineer
Why this topic matters
AI is consolidating and transforming the GTM stack. The best teams operate like product teams, designing AI-native systems that scale excellence across the org - not siloed pockets.
Treat “GTM engineer” as generic and you mis-hire, ship clever automation on bad data. We’ll cover the flavors, how to hire, and org models so you can experiment, test, and iterate toward a GTM OS that moves revenue.
You'll learn from
Yash Tekriwal
The first GTM engineer + AI and automation expert