Free Lesson
Customer Engagement Leveraging Behavioral Science
45 min
Nov 18, 2024 12:00 PM
Virtual (Zoom)
What you'll learn
An Overview of The Wheel of Progress® Framework
An overview of the JTBD-based Cycle of Customer Progress from struggling moment to continuous use/habit formation.
Customer Engagement objectives across The Wheel of Progress®
Covering Grab Attention, Activate Goal, Build Interest, Create Desire, Frame Choice, and Deliver Impactful Experience.
Leveraging Different Behavioral Science Tactics
Leveraging different behavioral science tactics (e.g., curiosity gap, halo effect, social proof, IKEA effect, etc.).
Leveraging the 15 Make It Behavioral Design Strategies
Sharing examples of how different Make It strategies (e.g., meaningful, immersive, tangible, etc,) drive engagement.
Why this topic matters
This Lightning Lesson on applied behavioral science for customer engagement provides insights into the different behavioral science tactics that can be leveraged at various points in the cycle of customer progress from first thought (struggling moment) to continuous use (habit formation). In addition, it highlights how the fifteen different Make It Toolkit Strategies inform them.
You'll learn from
John Gusiff
Managing Partner at Customer Centric Solutions LLC
Consulted at
