Free Lesson
Experience Design using Behavioral Journey Mapping
30 min
Aug 21, 2024 3:00 PM
Virtual (Zoom)
In this video
What you'll learn
Introduction to the Make it Toolkit for Behavioral Design
Making the Design Sprint process more human-centered by integrating the makeit toolkit into it.
Overview of the Five Laws of Behavior
The Five Laws of Behavior B=f(P,E), B=f(S1,S2), A->B->C, B=MAP, and B=f(I,E) to inform behavioral design.
Behavioral Journey Map vs. Traditional Journey Map
The core differences between a behavioral journey map and a traditional journey map (focus, design objective, etc.).
Core Components of a Behavioral Journey Map
The core components to a behavioral journey map (prompts, behavior, consequences, barriers, and opportunity points).
Why this topic matters
Behavioral journey mapping helps deepen your understanding of customer behavior, uncovering unmet needs and psychological barriers to inform more innovative product and service design.
You'll learn from
John Gusiff
Managing Partner at Customer Centric Solutions LLC