Staging environment
Free Lesson

Nail your Ideal Customer Profile (ICP)

45 min
Jul 31, 2025 6:00 PM
Virtual (Zoom)

In this video

What you'll learn

Transform Your Revenue Engine in One Session

Walk away with a clear path to game-changing assets that separate funded companies from the rest.

Your "Why Us" Power Statement

Master the 3-step W-W-W tool to distill your value proposition into one that anyone can repeat.

Your High-Value Customer Filter

Reverse-engineer your best wins to create a laser-focused profile that guides your sales team to prospects who will buy.

Why this topic matters

42% of startups flame out because they chase everyone instead of someone (CB Insights). Nail WHAT you deliver, WHO needs it, and WHY they’ll buy. A razor-sharp ICP cuts CAC, builds predictable revenue, and screams “investable” to VCs. Our AI-powered, battle-tested system turns scattershots into rifle shots that power billion-dollar growth.

You'll learn from

Peter DiGiammarino

Peter DiGiammarino

CEO at IntelliVen, Creator of MtL

Joyce Reynolds Ph.D.

Joyce Reynolds Ph.D.

MtL Course Designer and Co-Instructor

Unison, Hyperion, AMS, SAIC

Vistage Worldwide
MIT research group
University of San Francisco
See all products from IntelliVen