Free Lesson
The Behavior Strategy Canvas (Make It Toolkit)
45 min
Mar 28, 2025 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
The Behavioral Design Sprint
We redesigned the original Design Sprint to make it more human-centered (here is what we did).
Behavioral Challenge Statement
It all starts with creating a behavioral challenge statement - six key benefits for doing that prior to the sprint.
The Behavioral Strategy Canvas
The step by step process for crafting the behavioral strategy canvas to align your team around a targeted behavior(s).
A Case Study example of a Behavioral Strategy Canvas
An example behavioral strategy canvas to help you visualize the desired outcome of the approach.
Why this topic matters
Design Sprint facilitators often face a core challenge: ensuring that the sprint focuses on the right problem, one that aligns with real user behaviors, needs, and barriers. Without a clear problem definition rooted in behavioral science, teams can waste time iterating on solutions that fail to drive actual behavior change.
You'll learn from
John Gusiff
Chief Experience Officer at Customer Centric Solutions LLC