Free Lesson
Nail Your ICP to Align Your ELT
45 min
Nov 18, 2025 6:00 PM
Virtual (Zoom)
In this video
What you'll learn
Transform Your Revenue Engine in One Session
Walk away with a clear path to game-changing assets that separate funded companies from the rest.
Your "Why Us" Power Statement
Master the 3-step W-W-W tool to distill your value proposition into one that anyone can repeat.
Your High-Value Customer Filter
Reverse-engineer your best wins to create a laser-focused profile that guides your sales team to prospects who will buy.
Why this topic matters
42% of startups flame out because they chase everyone instead of someone (CB Insights). Nail WHAT you deliver, WHO needs it, and WHY they’ll buy. A razor-sharp ICP cuts CAC, builds predictable revenue, and screams “investable” to VCs. Our AI-powered, battle-tested system turns scattershots into rifle shots that power billion-dollar growth.
You'll learn from

Peter DiGiammarino
CEO at IntelliVen, Creator of MtL

Joyce Reynolds Ph.D.
MtL Course Designer and Co-Instructor
Unison, Hyperion, AMS, SAIC
.png&w=1536&q=75)