Value-Coach

Create Value Proposition That Close Deals

Salesforce

Adobe

Oracle

Sitecore

Value Coach

Sultan Semlali

Value Selling Expert

Move beyond generic messaging and learn how to craft a value proposition that speaks directly to executive priorities.

How to Build a Decision Driving Value Proposition

Diagnose customer challenges, articulate a compelling future state, and position your solution as a strategic investment

A Simple Framework to Connect Your Solution to Revenue

Learn practical techniques to use throughout the sales cycle — from first conversation to busines case and signature

How to Turn Value Into Deal Momentum

Stop over-explaining and start guiding decisions. You'll become the professional who walks into senior rooms and walks out with a yes.

24-Year Banker -> Presentation Expert

JPMorgan Chase & Co.

Commerzbank

Royal Bank

Mary Beth Hazeldine

24 years at JPMorgan, PwC, RBS. Now training executives to win decisions.

Cohort 4

Cohort 5

You've done the work. You know the material. You've prepared the slides.And yet the decision stalls.Polite nods. Reasonable questions. Then: "Let's take this offline." "We'll circle back." "Good discussion."Translation: No decision today.If this keeps happening, it's not because you lack expertise or presentation skills. It's because the way you're structuring your message doesn't match how senior people decide.Here's what nobody tells you: executives make their decision in the first few minutes, then spend the rest of the time looking for reasons to trust that instinct—or doubt it. When you lead with context, build to your recommendation, and back it up with extensive data, you're triggering doubt, not confidence.The unspoken question in their mind: "If they need this much explanation, is the recommendation actually solid?"This course gives you a different approach—a system built on how decisions actually happen in senior rooms. You'll learn to structure your message so that "yes" feels like the obvious, low-risk choice.Not through tips you'll forget under pressure. Through a repeatable system that works even when you're tired, rushed, or facing pushback.

Executives decide before your presentation ends. Structure accordingly

Structure presentations that win decisions

Remove the anxiety before you even start

Build credibility without over-explaining

Choose proof that reassures, not proof that defends

Handle pushback without becoming defensive

Use AI tools without sounding generic or losing authority

<code>You present to executives, boards, or steering committees—and need decisions, not "good discussions." Your credibility is on the line.</code>

You pitch to clients and present recommendations for a living. Stalled decisions cost you deals, revenue, and repeat business.

You're in relationship management, business development, or sales—presenting to win deals, budgets, or strategic alignment.

You’ll pitch with clarity, stop guessing what investors want—and start running a repeatable pitch system that raises more and dilutes less.

Global Startup Advisor (250+ Startups)

Techstars

OpenAI

Foodics

VC Lab

The Wharton School

Omar Aloyoun

Award-winning venture builder helping founders raise more and dilute less

Cohort 1

BONUS: Every student gets:• Investor Persona Report (valued at $1200) • 5 aligned investor targets (5 curated round-relevant investors) (valued at $1250) • Custom Pitch Report (within 2 weeks) for every participant (valued at $2500) Most founders don’t lose funding because the product is weak. They lose because the pitch breaks—wrong stage, wrong proof, wrong audience, and fragile answersThe bar is rising. Investors are faster, stricter, and more comparison-driven than ever. In an AI-heavy market, decks look the same—so clarity, defensibility, and audience-fit separate “interesting” from “let’s move forward"In this cohort, you’ll engineer a pitch that holds up in real rooms:• Build stage-specific decks (idea, pre-seed, seed, A+) with the right slides + proof• Run Pitch-Audience Fit: tailor your story for investors vs board vs customers• Defend your valuation narrative with leverage, milestones, and clean “why now”• Handle pressure with a Q&amp;A control system for objections and red flags (kill founder imposter syndrome)• Stress-test your business model to spot pivot signals before investors doAll sessions are live, Q&amp;A-driven—designed to work at scale, without promising a “ready pitch”

Raise with confidence: Build a pitch that survives Q&A and earns your valuation

Build a stage-specific deck investors expect (idea → Series B+)

Clarify your North Star + “why now” story in 1 page

Translate market + traction into investor-grade evidence

Use valuation levers to raise more and dilute less

Handle objections & Q&A without losing control

Adapt your pitch for investors, boards, customers & partners

Pre-seed founders (idea→MVP) who need a stage-right deck, crisp story, and a defensible valuation narrative.

Seed/Series A+ founders tightening traction + metrics, strengthening positioning, and learning to defend the story under investor pressure.

Execs/BD/product leaders pitching to boards/partners/customers who want Pitch-Audience Fit and a story that wins decisions.

Deliver a clear, compelling pitch, without rambling, or losing the room

Former VC | Helped startups raise $50M+

SoFi

MassChallenge

University of Michigan

Mary Lemmer

Helped startups raise $50M+ 
Former VC turned storytelling & business strategist

June Cohort

You can have a great idea, product, or strategy—and still lose the room.I’ve seen this from both sides.As a former venture capitalist, I’ve heard thousands of pitches. As an operator and advisor, I’ve helped startups raise over $50M and been part of teams that have collectively raised over $3B.The difference between a "no", a “maybe” that eventually gets you ghosted, and a “yes” is rarely the idea itself—it’s the clarity, delivery, and adaptability of the pitch.This workshop exists to close that gap.In this interactive workshop, you’ll learn practical and proven improv-inspired techniques to sharpen your message and deliver your pitch with clarity and confidence. Whether you’re pitching investors, clients, leadership, or an idea, you’ll walk away with tools you can use immediately.You’ll learn how to:<ul><li>Get to the core of your message (and cut what doesn’t matter)</li><li>Structure a pitch that’s clear, concise, and engaging</li><li>Turn nerves into energy and confidence</li></ul>This isn’t just theory—you’ll actively practice, refine your pitch, and get real-time feedback during the session.With active engagement, by the end of the session, you’ll have a better pitch and confidence walking into your next pitch.

Whether you’re pitching investors, clients, leadership, or an idea, you’ll walk away with tools you can use immediately.

Clarify and simplify your pitch

Improve how you deliver your pitch

Deliver your pitch with more confidence and adaptability

Founders actively fundraising or preparing to raise. Your product is strong, but your pitch feels too long, complex, or isn’t landing.

Sales professionals pitching products or services. You know your offering, but struggle to communicate it clearly and close the deal.

Leaders presenting ideas or asking for resources. You need buy-in, but find yourself over-explaining, rambling, or losing the room.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction: Mastering the Art of the Value Proposition

Meet the Speaker: Sultan's Background and Expertise

Today's Agenda: Why Proposals Fail and the VISION Framework

Why Most Proposals Fail to Close Deals

Proposal vs. Contract: When Do You Need a Full Proposal?

The VISION Framework: 'V' for Vision and Stakeholder Mapping

The VISION Framework: 'I' for Issues and the Cost of Inaction

The VISION Framework: 'S' for Solution and Presenting Alternatives

The VISION Framework: 'I' for Impact and Building the Business Case

The VISION Framework: 'O' for Proactively Handling Objections

The VISION Framework: 'N' for Next Steps and the Joint Success Plan

Common Mistakes and the VISION Proposal Checklist

Conclusion, Resources, and Q&A

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Startup founders building new businesses, from MVP to scale.

Sales professionals who drive revenue through client engagement and pipeline management.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Positioning products, crafting messaging, enabling sales, and driving adoption for product launches.

Defining how a product or company is differentiated and perceived relative to competitors.

Create Value Proposition That Close Deals

What you'll learn

Why this topic matters

You'll learn from

Sultan Semlali