Free Lesson
The ROI of Smarter Emails (that fill product gaps)
30 min
Jul 9, 2024 12:00 PM
Virtual (Zoom)
What you'll learn
How to Rethink Your Development Approach & Timeline
I'll recount the multi-month pre-launch timeline for Grammarly Insights and why the TLC was worth it for our MVP.
The Quantitative & Qualitative ROI Potential
Is launching a highly personalized email program worth it over the long haul? What's the true incremental impact?
Why You Can't Do This Yourself
What does a lean, dream team look like for shipping and maintaining a sophisticated email program?
Why this topic matters
Many companies invest only in traditional campaigns and journeys across the email channel, not because they don't want to do something more product-focused, but because they don't know how.
In this lightning talk, I'll detail some of the 'why' and 'how' at a high level. This will all serve as a substantive preview of my upcoming Maven course (enrolling now for late July & August).
You'll learn from
Drew Price
Lifecycle Advisor (multiple startups), Grammarly's First Head of Lifecycle Marketing & Product Marketing.