Free Lesson
Handling Sales Feature Requests for B2B Product Managers
30 min
Dec 15, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
An effective framework to handle Sales feature requests
Learn how to evaluate requests and align them with what's best for the company & not just for short-term revenue.
How to clearly communicate decisions with Sales
Salespeople don't like to hear "no", but sometimes you need to say it. We'll show you how to say it confidently.
How to make Sales a true partner with Product Management
Sales can be a partner with Product Management, but it takes work. We'll show you 3 ways to do it so everyone is happier
Why this topic matters
B2B Sales teams can be the biggest foe or the best friend to Product Management. In many companies it's the former, but it doesn't have to be that way. Learn the language of salespeople and turn them in your allies. Feature requests are just one area where Product Management and Sales can work together for mutual benefit. If you're facing challenges with Sales teams, this session is for you
You'll learn from
Saeed Khan
25 years in B2B Product Management leading teams in startups & large enterprises
Jason Knight
B2B Product consultant, coach & fractional CPO. 20+ years in B2B product & tech