How To Come Up With Your Fractional Leadership Value Prop

Mike’s Fractional Leadership journey started 5 years ago, when he was working as in-house, full-time Marketing Leader in Tech. He was working upwards of 60 hours a week, in-office which was doable…until he had his first child. After that, he knew that he needed to think of a way to continue to do the work he loved and provide outsized-value, but to do so within his new (holistic - work and personal) goals/constraints.

The solution Mike came up with was to create Eighty Twenty CMO, his Fractional CMO consultancy. Over the past 4 years, Mike has met (and exceeded) the holistic goals that he set - doubling his income and halving the amount of time he works - all while providing even more outsized-value than he did previously.