Free Lesson
5 Ways to Improve the B2B Product/Sales Relationship
30 min
Oct 15, 2024 12:00 PM
Virtual (Zoom)
What you'll learn
The reasons behind B2B Product/Sales challenges
Why is working with Sales so difficult? What's wrong with them, right? Or maybe you just don't understand them?
5 approaches to improving the B2B Product/Sales relationship
We'll cover the most effective ways to turn that strained relationship into a true partnership where both teams benefit.
How to get started on the path to working better with Sales
We'll help you understand some steps you can take the very next day and how to make the journey more effective
Why this topic matters
B2B Product Managers must work across teams.
That means working with Marketing, Sales, Support etc.
The Sales relationship is often the most difficult and challenging, and yet it is critical for B2B product success.
Sales people have a LOT of influence in a company. Learn how to work with them and have them work with you. It will make your life as a Product Manager MUCH less painful.
You'll learn from
Jason Knight
B2B Product consultant, coach and interim CPO. 20+ yrs of B2B product experience
Saeed Khan
Interim CPO. 25 years in B2B PM, leading teams in startups and large enterprises