Free Lesson
Instantly Improve Any Product with Behavioral Design
45 min
Feb 24, 2025 9:00 PM
Virtual (Zoom)
In this video
What you'll learn
Get an Exclusive Overview of the Make It Toolkit
Understand the behavioral science behind the toolkit and why it’s a game-changer for designing impactful products.
Identify and Overcome Behavioral Barriers
Learn how to conduct a rapid audit to uncover psychological barriers to optimal decision-making and behavior.
Practical Examples of the 15 Make It Strategies in Action
See how behavioral design strategies can transform products—making them easier, more engaging, and more immersive.
Why this topic matters
Understanding behavioral barriers and design strategies is key to creating products that truly drive action. Many digital and physical experiences fail not because they lack features, but because they don’t align with how people actually think and behave. By learning how to audit products and apply the 15 Make It Strategies, you'll be able to enhance usability, engagement, and conversions.
You'll learn from

Massimo Ingegno
Creator of the Make it Toolkit and CEO, Make it Lab

David McCann
Behavioral Finance and COO, Make it Lab

John Gusiff
CX Strategist and Certified Make it Toolkit Behavioral Strategist
Consulted and Trained
