Staging environment
Free Lesson

Instantly Improve Any Product with Behavioral Design

45 min
Feb 24, 2025 9:00 PM
Virtual (Zoom)

In this video

What you'll learn

Get an Exclusive Overview of the Make It Toolkit

Understand the behavioral science behind the toolkit and why it’s a game-changer for designing impactful products.

Identify and Overcome Behavioral Barriers

Learn how to conduct a rapid audit to uncover psychological barriers to optimal decision-making and behavior.

Practical Examples of the 15 Make It Strategies in Action

See how behavioral design strategies can transform products—making them easier, more engaging, and more immersive.

Why this topic matters

Understanding behavioral barriers and design strategies is key to creating products that truly drive action. Many digital and physical experiences fail not because they lack features, but because they don’t align with how people actually think and behave. By learning how to audit products and apply the 15 Make It Strategies, you'll be able to enhance usability, engagement, and conversions.

You'll learn from

Massimo Ingegno

Massimo Ingegno

Creator of the Make it Toolkit and CEO, Make it Lab

David McCann

David McCann

Behavioral Finance and COO, Make it Lab

John Gusiff

John Gusiff

CX Strategist and Certified Make it Toolkit Behavioral Strategist

Consulted and Trained

Food and Agriculture Organization
Elisava
Johnson & Johnson
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